Marketing comm Essay Example | Topics and Well Written Essays - 3500 words

Marketing comm - Essay Example entire spirit.The report discusses HP’s failures in its conservative management and how ESS has stepped in to launch a good strategic marketing campaign.All these changes are evaluated through the Business Scorecard analysis.The report then evaluates the truth in the future concerns of ESS and whether they can and if so how they should survive.It is concluded that this can only be done if ESS thinks fast to save itself or chooses to immerse and disappear in HP’s ocean of conservative management. The primary reference for this report is a Case Study(2000) prepared by the Stanford University pertaining HP’s interal marketing strategies involves the identification of its internal customer support processes. Assess the extent to which internal factors support the externally facing processes. This should include an identification of the organisation’s current relationship marketing strategies.The study explores how based on this analysis, and on customer buying processes, the organisation can achieve improvements in either their internal or external processes The concept behind e-services is there’s a particular task, asset, or capability that you want to gain access to, that now can be made available to you over the Net, because it’s now being created as an Internet service. This report pertains to the current business position of Hewlett Packard (HP),its current business problems and the way ahead for this business organisation.My first impression at the outset of ESS (E-Services Solution)group is to point out that this venture may be a successful at the outset given the period 1999 until 2000 but it has all the ingredients of becoming a victim of its own success and potentially damaging the work culture of HP with the so called aim of â€Å"infecting† the entire spirit.(see Case Study 2000).I would reach such a bleak conclusion for many reasons which I will discuss below but the pith and substance of my analysis as a management consultant is that