Amazon's Kindle Fire Aspects of Consumer Behavior Research Paper

Amazon's Kindle Fire Aspects of Consumer Behavior - Research Paper Example In this paper, we shall elaborate on these aspects and how they affect the marketing of Amazon’s Kindle products. The very first aspect that those marketing the Kindle product should consider is the fact that the product should be built or created to be more efficient than those of rival companies. This is essential for the marketing of the product because consumers tend to consider efficiency when buying a product. Consumers may prefer to go buy a product which is fast and wastes less time when they are using it even if the product is more expensive than similar products from other companies. The company should work on improving the speed of products if it intends to attract more consumers by promoting the efficiency of its products. Another aspect of marketing which should consider consumer behavior is the frequent changing of how the product is packaged. Consumers tend to believe that the products with a look that is new and different from the previous one is better. Amazon should therefore ensure that the look of its Kindle products is changed frequently to ensure that consumers are kept interested in them. New tools should be incorporated into the new forms of the product to make its use easier and this can be made a basis upon which the product is promoted (Poole, 2011). Consumers tend to prefer portable products which they can use anywhere at their own convenience. The Kindle products should be made more portable than they already are so that its marketers can use it as a strategy for marketing the product. Consumers are more likely to want to buy a portable product because of the ability to use them in any situation. They can read an eBook anywhere at any time and this can be used as a marketing strategy when promoting this product. The best marketing strategy which considers consumer behavior is the promotion of the product as being cheaper than those of rival products. The company should ensure that the prices of its products are lower than

Academic Record Essay Example for Free

Academic Record Essay Sometimes, due to certain situations beyond our control and because of unavoidable and unforeseen circumstances, the academic track record may not be up to the mark. I strongly feel that the one bad academic year wherein I was forced to stay out of school for a period of more than six months is not reason enough to hinder my studies going forwards. This should not be the sole deciding factor to define my further academic growth and progress. I had urgent family matters and health problems to take care of during that timeframe. If the situation demanded that I fulfill my responsibilities, other than the one I have being a student, there was absolutely no choice I was left with. It was expected of me to rise to the occasion and be there for my family when they really needed me the most. Now that this phase of duty and responsibility has passed, I look forward to concentrating only on my studies that will help me develop and learn the necessary skills to get a good job and mold my personality, so I can emerge successful and also enjoy my student life to the fullest and take with me all that I possible can from each and every phase of it. See more: Social process essay If you look closely, you will notice that I’ve been a very good student and I have an unblemished track record till the time when I had to take a break from school. The grades I received a few terms before the gap are not indicative of my performance or progress made during that span of time. The score card neither indicates the level of difficulty of the subject nor does it truly reflect the amount of effort a student puts into their projects and dissertations. I would request you to think about my case, understand my circumstances and then evaluate my application accordingly.

The Two Sagas of the Epic of Gilgamesh :: Epic Gilgamesh essays

The Two Sagas of Gilgamesh Western literature has few epics of any real greatness: readers can probably name most of them and count them on their hands with a few fingers left over. Of these, The Epic of Gilgamesh is by far the oldest. The standard version of the epic grandfathers Homer's Iliad and Odyssey by centuries. But what does it mean to call Gilgamesh an epic? By the standards of Homer's outline of an epic, Gilgamesh's tale could be seen as two distinctly different, yet drawn together sagas. "There is a hero of great national or even universal importance in a vast canvas, a setting that may be the whole world or larger." In the beginning we are introduced to our hero as not only the great king of Uruk, son of the goddess Ninsun and the great king, Lugalbanda, but also a great tyrant who became a hero. From the beginning of his story this man is destined for a fantastic journey that spans the worlds beyond what any of his peasants can dream to see. We are told that he is more godly than not, yet still must suffer the same fate as all mortals. With destiny set against his mortal, or physical life Gilgamesh must take the journey to the great cedar forest of Lebanon where he will prove his superior strength (and favor from the gods) to the world. "The plot involves battles involving superhuman deeds or a long, difficult journey while gods or other supernatural beings are interested and involved." Gilgamesh does encounter all of these things. Not once, but twice. In the first part of this tale he battles Humbaba, the feared giant who protects the trees of the cedar forest. Alongside him is his trusted friend, Enkido. Enkido was made by the gods, an equal of Gilgamesh which they planted in the wild as a man to grow strong in the wild of the animals. It is after Enkido has become Gilgamesh's friend that he complains of feeling weak from civilization, and gives Gilgamesh the idea of conquering something great to reclaim his strength and perpetuate their names. In this task they are also helped by Shamash; the god responsible for the cedar forest because he takes pity on Gilgamesh's mortality. Yet his story does not end at the defeat of Humbaba. Nor does it stop at the return of the mighty king of Uruk.

Eleanor Rigby and Life in 60s Essay

The Beatles, one of the most famous bands in the world, have many great songs. â€Å"Eleanor Rigby† is definitely one of them. The song was written primarily by Paul McCartney. There are only two characters mentioned in the song, and Eleanor Rigby and Father McKenzie, and the entire story happens in the church. Eleanor Rigby picks up rice after a wedding and wearing a face the she â€Å"keeps in a jar†. Father McKenzie always writes boring words at his sermon and darns his socks in the night, day and night to repeat. They all live in their own world. Finally Eleanor Rigby died in the church and nobody will remember her, Father McKenzie is the only guy who comes to her funeral and hosts the ceremony. Besides the great contributions on the music side, â€Å"Eleanor Rigby† also provides us a gate way to learn the life in 1960s, and those behaviors in 60s affect our modern society. First of all, from the song we can have general knowledge about the living conditions in the 60s. The song published on the Beatles 1966 album Revolver. At that time, people were under the post war depression of the World War II, the economics grew slowly and the unemployed rate was high [1]. The song was written under such circumstances, it reflects the people’s feelings and behaviors at that time. At the beginning and the end of the song ask the same question â€Å"All the lonely people, where do they all come from? All the lonely people, where do they all belong? † (The Beatles, Line 7, 8, 21 and 22). This kind of question is always asked by people in 50s or 60s generations, we call it the Beat Generations, the answer is they all live in our own world; they belong to them and them all â€Å"liv [ed] in a dream. † (The Beatles, Line 4). That’s why Eleanor has â€Å"a face that she keeps in a jar by the door. (The Beatles, Line 5). People wear a face do not let others to see the real side of them, so that they can hide their real emotions. And she â€Å"waits at the window† (The Beatles, Line 5). â€Å"Who is it for? † (The Beatles, Line 6). However, until Eleanor dead whoever she was waiting for never came, â€Å"Eleanor Rigby died in the church and was buried along with her name. Nobody came. † (The Beatles, Line 17 and 18). On the other hand, Father McKenzie, â€Å"writing the words of a sermon that no one will hear. No-one comes near. † (The Beatles, Line 9 and 10). Why won’t anyone hear Father McKenzie’s sermon? In that generation, people are tend to be religions skepticism, they suspect everything even themselves. So there is no one hear Father McKenzie’s sermon and no one near him. Also, no one came to the Eleanor Rigby’s funeral can illustrate that people not believe what they use to believe. Moreover, the lyric shows the apathetic of the people like Father McKenzie. He â€Å"wip[es] the dirt from his hand as he walks from the grave. †(The Beatles, Line 19) focus on the action â€Å"wiping the dirt from his hand† looks like Father McKenzie just did his job and there is no emotion involved he did not feel anything about the death of Eleanor Rigby. In the 60s people were tend to be like Father McKenzie, they were numb, they did not have any emotions among other people that is why they are all lonely people. On the other hand, those emotions from the song also affect people in today’s society. In 2008 the global financial crisis began, many government nearly bankrupted, and people start losing their jobs. As the results for that people were seeing things like there lost their house, their family broken up and things they work for years do not exist anymore. So the feeling of loneliness appears at that time. Just like people in 60s, they start ask question like where are they belong and where are the go. People start hides their real emotions just like Eleanor Rigby has â€Å"a face that she keeps in a jar by the door. † (The Beatles, line 5). Also, after so many years believed in god, the god did not actually help them went the crises happened, and people start suspect their beliefs, just like no one hear Father McKenzie’s sermon and â€Å"no one come near. † (The Beatles, line 12). Additionally, people like Father McKenzie who are apathetic, so many things happened to them so that they became numb in order to hide the emotions, they do not care about other people like Father McKenzie â€Å"wiping the dirt from his hands as he walks from the grave. † (The Beatles, line 19). In general, the song â€Å"Eleanor Rigby† mainly talks about loneliness thought the two characters, and the emotions thought out the loneliness such as stoicism, suspect and apathetic. Also the song uses the characters life and behavior to indicate the lives in 60s and has a great empathy to our modern life.

Mongols Are Ruthless And Barbarians

In the 13 century a small tribe from the steppes of central Asia conquered much of the Middle East and Eastern Europe. The tribe was known as the Mongol warriors. The Mongols were ruthless and very barbaric. While the Mongols conquered many countries they didn’t care who they hurt. Even though they did benefit some of the areas that they conquered, they did too many bad things that over powered the good things. Their law was very confusing and at some parts it was unreasonable.They would torture survivors and they conquered more land than any of the greatest world conquest. As ruthless as the Mongols could be, to my surprise they were quite organized as a union. In documents 2 and 3 it talks about how the army should be organized and how they go out to war and fight. John of Plano Carpini wrote in document 2 that the Mongol organization was very precise and strict. For example 1 man was in charge of 10 men and 10 men were in charge of 100 men and if one member of the group fai ls or try’s to run away they would kill the whole group.This statement proves that the Mongols were all about war and rules. Document 3 talks about already being on the battle field. In the passage it says â€Å"chiefs or princes of the army do not take part in the fighting but take up their stand some distance away facing the enemy†. The Mongols were very smart people for example to make their fighting group look bigger and to give out a scary impression they would put figures of men and set them on horses.They would also send a group ahead to start the fight and when they enemy would get tired a new and fresh set of Mongol warriors would appear to continue the fight. Sometimes they would even take the fat of the people they killed and melt it then throw it on houses and wherever the fire falls on the fat it is almost inextinguishable that’s why they call it â€Å"Greek Fire† which proves just how ruthless and barbaric they truly were.John of Plano Carpi ni probably wrote both of these passages because he was the first European to visit the Mongols in their homeland and got to experience the ways of the Mongols first handedly in the point of view of a non-Mongol. In documents 1, 4 and 5 it talks about the amount of conquered land and the number of tragic deaths or just the death caused by the Mongols in general. Document 1 shows all the big invaders of history and how much they invaded in a chart and it shows that Genghis khan took the lead with 4,860,000 square miles, ahead of alexander the great, Adolf Hitler and Cyrus the great.It also shows a graph of the Mongol empire after the death of Genghis khan and the land was divided into 4 parts for his grandsons which helps us prove that he was all about proceeding his role and the bigger the amount of land he had the better which sounds really selfish and mean. The next document which is doc. 4 is a passage from Ata-Malik Juvaini who was a Persian chronicler who was in the employ of t he Mongol II-khan of Persia who served under the Mongols rule as the governor of Bagdad. The passage informs us about the invasion between the Mongols and the city of Nishapur, a city in Persia.It states that Nishapur had a good defense system with three thousand crossbows, three hundred mangonels, and a quantity of missiles and naphtha but that still wasn’t enough to defeat the attack of the Mongols which clearly shows how powerful they were. A time later after the attack there were walls covered in Mongols and they began to slay and plunder the people and even worse they drove out all the men, women, and children who survived out into the plains where killed them all and if that doesn’t prove that he was ruthless then I don’t know what will.The next evidence that Ata-Malik Juvaini provided for us is a chart of different places that were attacked and how much people died and or if there were no survivors. Juvaini wrote the passage because he got to see what was going on but what I would have liked more is a passage from a Mongol soldier’s point of view to see if some of the soldiers thought that what they were doing was a bit too extreme. In document 5 the Mongols were once again demonstrating another act of inhumane cruel behavior.It’s a scene from a Persian manuscript showing the Mongols soldiers shoot some of the survivors with arrows while they also buried the rest of the survivors upside down in the ground face first and to be honest it doesn’t sound so comfy. Even though historians like myself try everything in their power to set the record straight about the Mongols being ruthless barbarian there is always a group of people who dare to argue. They say that the Mongols benefited many of the places that the conquered like for example the Persian silk industry also benefited from the Mongol conquest by all the contacts that opened up with china.Another benefit is that Persian winemakers thrived under the Mongol co ntrol because the Mongols were such heavy drinkers (doc. 6) and the list from there goes on and on at least that what they say. They also say that the Mongols did demonstrate some act of kindness like the fact that the leader of the Mongol empire, Genghis’ khan, outlawed any acts that involved theft and adultery. Ibn Battuta said that if you lost something on your way expect it to be brought to you because the law against theft was that strict (doc.7).They also created or started up messaging systems. First they would send a man 25 miles to the posting station but in their language it was called yams. Once the man arrive, he packs the mail onto the horses and they take it from there. If they ever come across a lake or a river then the messenger’s must pass through with ferry boats that are kept by neighboring cities (doc 8). The thing that sold the Mongols good act to many people was the fact that the Mongols was tolerant of many religious.In what looks like a journal it gives us proof that Mongke Khan, who was the fourth great Khan, gave a speech saying â€Å"But just as God gave different fingers to the hand so has He given different ways to men. † (Doc 9) What all of these documents have in common is that they showed what the Mongols did to benefit many places that they conquered and yes they did contribute a lot but they did too much wrong to forget the fact that they are ruthless killers. Many of the Mongols laws also showed evidence that they were strict, ruthless, and unreasonable people.Like on their laws about adultery it says that whoever commits the crime of adultery they shall be executed. But it also says that if you are a non-believer and you want to get with the married woman then you have to kill her husband first. Another outrageous fact about their law that I found out about is that the man could have as many wives as he can keep. It was a general custom for them to marry any of their relationships except with their mothe r, daughter, or sister but they could still marry their step sister and his father’s wives but only after the father has passed.To the Mongols, drunkenness is considered an honor among their fellow people. (Doc 10) This whole article clearly proves that the Mongols were very weird, disgusting, and uncivilized barbarians. Even though the Mongols conquest did benefit the conquered lands by giving religious tolerance, outlawing theft and adultery and a little bit more but it still doesn’t wipe away the fact that they were cruel with the way they treated survivors and the number of deaths that were caused by them.Also it doesn’t change the fact that they have took away so many home and live from the people of the lands that they have conquered. Last barbaric act that they have committed is that their laws to their people were uncivilized I mean 1 man could have as many wives as he could hold and their punishments all led to execution. So through all of this evidence it clearly shows that the Mongols were in fact ruthless barbarians. Mongols are Ruthless and Barbarians In the 13 century a small tribe from the steppes of central Asia conquered much of the Middle East and Eastern Europe. The tribe was known as the Mongol warriors. The Mongols were ruthless and very barbaric. While the Mongols conquered many countries they didn’t care who they hurt. Even though they did benefit some of the areas that they conquered, they did too many bad things that over powered the good things. Their law was very confusing and at some parts it was unreasonable.They would torture survivors and they conquered more land than any of the greatest world conquest. As ruthless as the Mongols could be, to my surprise they were quite organized as a union. In documents 2 and 3 it talks about how the army should be organized and how they go out to war and fight. John of Plano Carpini wrote in document 2 that the Mongol organization was very precise and strict. For example 1 man was in charge of 10 men and 10 men were in charge of 100 men and if one member of the group fai ls or try’s to run away they would kill the whole group.This statement proves that the Mongols were all about war and rules. Document 3 talks about already being on the battle field. In the passage it says â€Å"chiefs or princes of the army do not take part in the fighting but take up their stand some distance away facing the enemy†. The Mongols were very smart people for example to make their fighting group look bigger and to give out a scary impression they would put figures of men and set them on horses.They would also send a group ahead to start the fight and when they enemy would get tired a new and fresh set of Mongol warriors would appear to continue the fight. Sometimes they would even take the fat of the people they killed and melt it then throw it on houses and wherever the fire falls on the fat it is almost inextinguishable that’s why they call it â€Å"Greek Fire† which proves just how ruthless and barbaric they truly were.John of Plano Carpi ni probably wrote both of these passages because he was the first European to visit the Mongols in their homeland and got to experience the ways of the Mongols first handedly in the point of view of a non-Mongol. In documents 1, 4 and 5 it talks about the amount of conquered land and the number of tragic deaths or just the death caused by the Mongols in general. Document 1 shows all the big invaders of history and how much they invaded in a chart and it shows that Genghis khan took the lead with 4,860,000 square miles, ahead of alexander the great, Adolf Hitler and Cyrus the great.It also shows a graph of the Mongol empire after the death of Genghis khan and the land was divided into 4 parts for his grandsons which helps us prove that he was all about proceeding his role and the bigger the amount of land he had the better which sounds really selfish and mean. The next document which is doc. 4 is a passage from Ata-Malik Juvaini who was a Persian chronicler who was in the employ of t he Mongol II-khan of Persia who served under the Mongols rule as the governor of Bagdad. The passage informs us about the invasion between the Mongols and the city of Nishapur, a city in Persia.It states that Nishapur had a good defense system with three thousand crossbows, three hundred mangonels, and a quantity of missiles and naphtha but that still wasn’t enough to defeat the attack of the Mongols which clearly shows how powerful they were. A time later after the attack there were walls covered in Mongols and they began to slay and plunder the people and even worse they drove out all the men, women, and children who survived out into the plains where killed them all and if that doesn’t prove that he was ruthless then I don’t know what will.The next evidence that Ata-Malik Juvaini provided for us is a chart of different places that were attacked and how much people died and or if there were no survivors. Juvaini wrote the passage because he got to see what was going on but what I would have liked more is a passage from a Mongol soldier’s point of view to see if some of the soldiers thought that what they were doing was a bit too extreme. In document 5 the Mongols were once again demonstrating another act of inhumane cruel behavior.It’s a scene from a Persian manuscript showing the Mongols soldiers shoot some of the survivors with arrows while they also buried the rest of the survivors upside down in the ground face first and to be honest it doesn’t sound so comfy. Even though historians like myself try everything in their power to set the record straight about the Mongols being ruthless barbarian there is always a group of people who dare to argue. They say that the Mongols benefited many of the places that the conquered like for example the Persian silk industry also benefited from the Mongol conquest by all the contacts that opened up with china.Another benefit is that Persian winemakers thrived under the Mongol co ntrol because the Mongols were such heavy drinkers (doc. 6) and the list from there goes on and on at least that what they say. They also say that the Mongols did demonstrate some act of kindness like the fact that the leader of the Mongol empire, Genghis’ khan, outlawed any acts that involved theft and adultery. Ibn Battuta said that if you lost something on your way expect it to be brought to you because the law against theft was that strict (doc.7). They also created or started up messaging systems. First they would send a man 25 miles to the posting station but in their language it was called yams. Once the man arrive, he packs the mail onto the horses and they take it from there. If they ever come across a lake or a river then the messenger’s must pass through with ferry boats that are kept by neighboring cities (doc 8). The thing that sold the Mongols good act to many people was the fact that the Mongols was tolerant of many religious.In what looks like a journal it gives us proof that Mongke Khan, who was the fourth great Khan, gave a speech saying â€Å"But just as God gave different fingers to the hand so has He given different ways to men. † (Doc 9) What all of these documents have in common is that they showed what the Mongols did to benefit many places that they conquered and yes they did contribute a lot but they did too much wrong to forget the fact that they are ruthless killers. Many of the Mongols laws also showed evidence that they were strict, ruthless, and unreasonable people.Like on their laws about adultery it says that whoever commits the crime of adultery they shall be executed. But it also says that if you are a non-believer and you want to get with the married woman then you have to kill her husband first. Another outrageous fact about their law that I found out about is that the man could have as many wives as he can keep. It was a general custom for them to marry any of their relationships except with their moth er, daughter, or sister but they could still marry their step sister and his father’s wives but only after the father has passed.To the Mongols, drunkenness is considered an honor among their fellow people. (Doc 10) This whole article clearly proves that the Mongols were very weird, disgusting, and uncivilized barbarians. Even though the Mongols conquest did benefit the conquered lands by giving religious tolerance, outlawing theft and adultery and a little bit more but it still doesn’t wipe away the fact that they were cruel with the way they treated survivors and the number of deaths that were caused by them. Also it doesn’t change the fact that they have took away so many home and live from the people of the lands that they have conquered. Las

Obesity Nutrition and Foods Essay

Obesity Nutrition and Foods Essay Obesity: Nutrition and Foods Essay Kristy Bryant-Berg Writing 122 November 4, 2013 Obesity: Who is Responsible? America is one of the most obese countries in the world, and this has continuously become worse over the past 30 years. Eating healthier and exercising frequently can decrease the percentage of obesity in America, but does everybody have that opportunity? Low-income areas are filled with families who need to find ways to support themselves with the least of money they can, so they purchase what’s cheap, and what’s cheap is junk food. Whether it’s junk food in the grocery store, or junk food through fast food industries, these unhealthy options are the only options for many families due to the in-prices when compared to healthier options. The origin of this problem can be explained through subsidies, and they also provide the solution. The government needs to subsidize healthier crops, and not so much crops involved in processed foods, because it would allow a more equal opportunity for purchasing healthier items. Once these healthy options are readily available a nd affordable for all Americans, they are given the responsibility of managing their own health. By changing what is subsidized, it would provide cheap but healthy options for those who previously couldn’t afford it, especially for those in low-income areas. Families located in these low-income areas are, in a way, forced into obesity. Fast food franchises aggressively target these cities (Critser 42), offering abundant meals for a fraction of the cost that a full meal at a grocery store would cost. This leaves heads of households with the choice of purchasing a small amount of healthy food and risking their families being hungry, or supplying their families with plentiful meals that has high risks of heart disease and diabetes. Fast food companies aren’t concerned with the effects of their product, they care about maximizing their profit, and these inner cities and their increasing need for cheap meals is what fuels the fast food industry (Critser 42). Much of what we subsidize now, such as corn and soybeans, is used in processed foods, including fast food. The Un ited States Department of Agriculture supports these subsidies, yet at the same time promotes healthy eating habits. What needs to happen is the government must â€Å"begin subsidies to those who produce and sell actual food for direct consumption† (Bittman). Ironically, consumer habits essentially control what is subsidized because the government subsidizes what is highest in demand. Americans seem to have developed a thirst for unhealthy food items over the past few decades. By giving into this thirst, they’ve inadvertently changed the ways of the food industry. The Farm Bill is what determines what foods and crops are to be subsidized, and it is determined by the demand of consumers in America. In her discussion of the Farm Bill, Alice Waters states, â€Å"Between 1985 and 2000, the price of sugary and high fat foods declined nearly 25 percent, while the cost of fruits and vegetables grew by almost 40 percent† (Waters 31). While this statistic is alarming, it is not surprising. She proceeded to explain â€Å"†¦the farm bill offers little, if any, support to the California farmers who produce nearly half of our nation’s fruits, nuts, and vegetables†¦Ã¢â‚¬  (Waters 31). An immediate question to this stat ement is why aren’t these farmers receiving more support if they’re supplying a sizable amount of the nations fruits and vegetables? These farmers still have to make a living, so they must sell their products at a higher price to stores, and the stores then sell it at an even higher price in order for them to make a profit. It’s a vicious cycle, but can be fixed if we begin subsidizing these farmer’s healthier crops, rather than crops such as corn and soybeans. While corn and soybeans appear to be a type of healthier crop, it is the way they are used in the production of foods that promotes unhealthy eating habits. Mark Bittman stated in his

Facts About the Longsnout or Slender Seahorse

Facts About the Longsnout or Slender Seahorse The longsnout seahorse (Hippocampus  reidi) is also known as the slender seahorse or  Brazilian seahorse. Description As you could guess, longsnout seahorses have a long snout. They have a slender body that can grow up to about 7 inches in length. On top of their head is a coronet that is low and convoluted. These seahorses may have brown and white dots over their skin, which is a variety of colors, including black, yellow, red-orange, or brown. They may also have a pale saddle coloration over their dorsal surface (back). Their skin stretches over bony rings visible on their body. They have 11 rings on their trunk and 31-39 rings on their tail. Classification Kingdom: AnimaliaPhylum: ChordataClass: ActinopterygiiOrder: GasterosteiformesFamily: SyngnathidaeGenus: HippocampusSpecies:  reidi Habitat and Distribution Longsnout seahorses are found in the western North Atlantic Ocean from North Carolina to Brazil. They are also found in the Caribbean Sea and Bermuda. They are found in relatively shallow water (0 to 180 feet) and are often attached to seagrasses, mangroves, and gorgonians or  among floating Sargassum, oysters, sponges, or man-made structures. Females are thought to range farther than males, possibly because males have a brood pouch which decreases their mobility. Feeding Longsnout seahorses eat small crustaceans, plankton, and plants using their long snout with a pipette-like motion  to suck in their food as it passes by. These animals feed during the day and rest at night by attaching to structures in the water such as mangroves or seagrasses. Reproduction Longsnout seahorses are sexually mature when they are about 3 inches long. Like other seahorses, they are ovoviviparous. This seahorse species mates for life. Seahorses have a dramatic courtship ritual in which the male may change color and inflate his pouch and the male and female perform  a dance around each other. Once courtship is complete, the female deposits her eggs in the males brood pouch, where they are fertilized.  There are up to 1,600 eggs that are about 1.2mm (.05 inches) in diameter. It takes about 2 weesk for the eggs to hatch, when seahorses about 5.14 mm (.2 inches) are born. These babies look like miniature versions of their parents. The lifespan of longsnout seahorses is thought to be 1-4 years. Conservation and Human Uses The global population of the species is listed as  near-threatened  on the  IUCN Red List  as of an October 2016 assessment. One threat to this seahorse is harvest for use in aquariums, as souveniers, as medicinal remedies, and for religious purposes. They also are caught as bycatch in shrimp fisheries in the U.S., Mexico, and Central America and are threatened by habitat degradation. The genus Hippocampus, which includes this species, was listed in CITES Appendix II, which prohibts export of seahorses from Mexico and increases permits or licenses required to export live or dried seahorses from Honduras, Nicaragua, Panama, Brazil, Costa Rica, and Guatamala. Sources Bester, C. Longsnout Seahorse. Florida Museum of Natural History.Lourie, S.A.,  Foster, S.J., Cooper, E.W.T. and A.C.J. Vincent. 2004. A Guide to the Identification of Seahorses. Project Seahorse and TRAFFIC North America. 114 pp.Lourie, S.A., A.C.J. Vincent and H.J. Hall, 1999. Seahorses: an identification guide to the worlds species and their conservation. Project Seahorse, London. 214 p.  via FishBase.Project Seahorse 2003.  Hippocampus reidi. The IUCN Red List of Threatened Species. Version 2014.2.

The 14 Best Low-Carb Fruits to Help You Lose Weight

The 14 Best Low-Carb Fruits to Help You Lose Weight SAT / ACT Prep Online Guides and Tips While fruit has a reputation for being a healthy food group, many types of fruit are actually high in carbs. If you're on a low-carb diet, you may be wondering how you can eat fruit and also stick to your diet. Do you need to give up fruit completely? Absolutely not! You just need to know which fruits are low-carb. In this guide we explain what low-carb really means and what the benefits of low-carb fruits are. We then go over the 14 best low-carb fruits to eat, as well as four types of fruit you should avoid if you're on a low carb diet. What Are the Benefits of Low-Carb Fruits? What's so great about low-carb fruits? Low-carb diets have become very popular in recent decades as a way for people to lose weight. Carbohydrates not immediately used by the body are converted to fat, and eating lots of carbs can cause a spike in blood sugar which can cause cravings for more carb-rich foods. Because of this, many people try to limit the number of carbs they consume, and numerous low-carb diets, such as the Atkins and Paleo diet, have sprung up, emphasizing foods high in fat and protein over carb-rich foods. Carbohydrates do have benefits though. They are the brain’s main fuel source and are necessary for your body to run properly. Therefore, your goal should never be to cut out carbs completely from your diet, but instead to consume a healthy amount. While foods like pasta, potatoes, beer, and soft drinks are the usual suspects when looking for carb-rich foods, many fruits also have a significant amount of carbohydrates. So even if you’re used to thinking of fruit as a completely healthy food group, some types of fruit can derail your low-carb diet. Therefore, it’s important to know which fruits are low-carb. Fruits provide many important vitamins and nutrients that the body needs to function properly, so you don’t want to eliminate them from your diet, even if you’re trying to be low-carb. The solution is to learn which fruits are low-carb and eat more of those. Fruits low in carbs provide nutritional benefits while still allowing people to stick to their low-carb diets. What Does â€Å"Low-Carb† Actually Mean? Before we dive what fruits are low-carb, let’s first discuss what â€Å"low-carb† means. If you’re not sure what the definition of low-carb is, you’re not alone. There is no set definition for â€Å"low-carb† and the Food and Drug Administration (FDA) has not set any regulations as to what low-carb means. Since there is no official definition for â€Å"low-carb,† any food can be labelled as low-carb. Usually low-carb foods have been altered in such a way as to reduce the amount of carbs they would normally have (such as low-carb beer), or they naturally have fewer carbs than many other foods. In this guide, we define a low-carb fruit as any fruit that has 15g or less of carbs per serving. This is a low enough amount of carbs that you can likely still eat these fruits and keep to your diet, but it also gives you a decent variety of fruits to choose from. The 14 Best Low-Carb Fruits So, what fruits are low in carbs? We’ve done the hard work for you, and below is a list of the 14 best low-carb fruits. If you’re trying to stick to a low-carb diet, these are all great choices for you. The fruits are ordered from lowest amount of carbs per serving to highest. For each fruit on this low-carb fruits list, we’ve included the serving size, how many carbs it contains, how much sugar it contains, and any important health benefits the fruit may provide. All the nutritional info comes from the USDA’s National Nutritional Database. When reading this list, pay close attention to the serving size of each fruit. They aren’t all the same, and not paying attention to serving size can seriously derail your diet. #1: Starfruit Serving Size: 1 medium starfruit (about 90g) Carbs: 6g Sugar: 4g Health Benefits: In addition to having one of the lowest amounts of carbs for any fruit, starfruit is also a good source of fiber and vitamin C. #2: Tomatoes Serving Size: 1 regular-sized tomato (about 180g) Carbs: 7g Sugar: 5g Health Benefits: Tomatoes are very high in lycopene, an important antioxidant. Eating tomatoes regularly may also reduce the risk of prostate cancer and pancreatic cancer. #3: Avocados Serving Size:  ½ an avocado (about 100g) Carbs: 8g Sugar: 0.5g Health Benefits: Yes, avocados are indeed a fruit, and they’re high in Vitamins K, C, E, and several B vitamins. Avocados are also high in folate and potassium, as well as healthy fats. They’re also very low in sugar compared to other fruits. #4: Plums Serving Size: 1 plum, about 70g Carbs: 8g Sugar: 7g Health Benefits: Plums are high in antioxidants and Vitamin C, and they may increase iron absorption in the body. #5: Clementines Serving Size: 1 clementine (about 75g) Carbs: 9g Sugar: 7g Health Benefits: Clementines are high in Vitamin C as well as calcium and potassium. #6: Coconut Meat (Raw) Serving Size: 1 cup shredded (about 80g) Carbs: 12g Sugar: 5g Health Benefits: Raw coconut meat is a good source of healthy fats and fiber. It’s important to eat raw coconut meat though. Dried coconut has more than double the carbs per serving as raw coconut. #7: Strawberries Serving Size: 1 cup (about 150 grams) Carbs: 12g Sugar: 7g Health Benefits: Like other berries, strawberries are high in antioxidants as well as vitamins A, C, and E. Strawberries also have high levels of anthocyanins, a group of flavonoids that can reduce the risk of heart attacks. #8: Watermelon Serving Size: 1 cup, diced (about 150g) Carbs: 12g Sugar: 10g Health Benefits: As their name suggests, watermelons are mostly made of water, but this high water content will help you feel full faster. Watermelon also contains Vitamins A, B6, and C, as well as the antioxidant lycopene. The more red the watermelon you’re eating is, the more lycopene it contains. #9: Cherries Serving Size: 10 cherries (about 80g) Carbs: 13g Sugar: 10g Health Benefits: Cherries are high in antioxidants and can reduce inflammation in the body. #10: Peaches Serving Size: 1 small peach (about 130g) Carbs: 13g Sugar: 11g Health Benefits: Peaches are high in a number of minerals, including calcium, potassium, and magnesium. #11: Cantaloupe Serving Size: 1 cup, diced (about 150g) Carbs: 13g Sugar: 12g Health Benefits: This fruit is high in potassium, and it’s a good source of B vitamins. #12: Blackberries Serving Size: 1 cup (about 120 grams) Carbs: 14g Sugar: 7g Health Benefits: Blackberries have one of the highest antioxidant concentrations of any fruit. They are also high in Vitamin C, as well as tannins, which can help with digestion issues. #13: Honeydew Serving Size: 1 cup, diced (about 170g) Carbs: 14g Sugar: 14g Health Benefits: Honeydew is a good source of potassium, and its high water content means that you feel full faster. #14: Raspberries Serving Size: 1 cup (about 120 grams) Carbs: 15g Sugar: 6g Health Benefits: Raspberries are high in fiber, antioxidants, and vitamins A, C, and E. 4 Fruits to Avoid If You’re Low-Carb In this section are the four fruits that have high amounts of carbohydrates and sugar. You don’t need to completely avoid them, but you should definitely limit the amount you consume if you’re trying to stick to a low-carb diet. #1: Bananas Serving Size: 1 medium banana (about 120g) Carbs: 27g Sugar: 15g #2: Mangos Serving Size: 1 cup, diced (about 160g) Carbs: 25g Sugar: 23g #3: Pineapple Serving Size: 1 cup, diced (about 160g) Carbs: 22g Sugar: 16g #4: All Dried Fruit There’s a reason all the low-carb fruits in the list above are fresh/raw. When fruit is dried, the amount of carbs and sugar it contains per serving drastically increases. For example, while a cup of fresh strawberries only contains 12g of carbs and 7g of sugar, one cup of dried strawberries contains, on average, 96g of carbs and 82g of sugar! In addition, many dried fruits have sugar added to them, which makes them even more unhealthy. Definitely keep away from dried fruit if you’re on a low-carb diet. How Much Fruit Can You Eat on a Low Carb Diet? Does being on a low-carb diet mean you need to cut out fruit completely? No! As you can see from the list above, fruits provide many important nutritional benefits, and eliminating them from your diet completely can do more harm than good. The USDA recommends about two cups of fruit per day in order to maintain a healthy diet. Depending on how many carbs your diet recommends, you may be able to meet this goal, especially if you choose low-carb fruits. For example, a plum and a cup of strawberries together only contain 20g of carbs, but they provide many nutritional benefits. How much fruit you can eat depends on the diet you’re following and how many carbs you’re getting from other food groups, but you should still aim to regularly eat different fruits. Recap: Low-Carb Fruits Even though fruit is typically thought of as a â€Å"healthy† food group, certain fruits can be very high in carbohydrates, which can make it difficult if you’re following a low-carb diet. Low-carb fruits give the nutritional benefits of fruits without a lot of carbs. Our low-carb fruits list helps you pick out what fruits are low in carbs. This list includes several types of berries, melons, and other fruits. You should avoid high-carb fruits like bananas, dried fruit, and certain types of tropical fruit. Even if you’re on a low-carb diet, it’s still possible to eat fruit if you make healthy and smart choices about the type of fruit you eat and eat mostly fruits low in carbs.

Packaging and Pricing Strategy Essay Example | Topics and Well Written Essays - 1250 words - 1

Packaging and Pricing Strategy - Essay Example Concepts have helped to make Lowes Home Improvement Stores the second largest home improvement retailer in the world today.(Fortune, 2008) Lowes constant drive toward market branding has influenced and helped many manufacturers to improve their individual products. One firm that has successfully integrated into the Lowes paradigm is Green Fiber. Lowe’s Home Improvement Warehouse is an American-based chain of retail home improvement and appliance stores. The Mooresville, North Carolina-based chain has grown from a tiny hardware store into the world’s second-largest home improvement retailer.(Fortune, 2008) Lowe’s is ranked 48 in the 2008 Fortune 500 Largest Corporations in America. (Fortune, 2008) The company has grown nationwide and today, its stores offer around 40,000 products in stock and even more products are available through their Special Order Service.(Lowes, 2013) One of unique branding success stories within the Lowes family is Green Fiber. Green Fiber has developed the capacity to turn what has previously been an environmental "problem" into a major commodity in the building products industry. Green Fibers natural fiber insulation offers a substantial environmental benefit: made from 85 percent recycled paper fiber, Green Fiber insulation products divert millions of tons of paper from landfill each year.(Green Fiber, 2013) As a natural fiber blow-in insulation made with no harmful chemicals, Green Fiber insulation products provide a safe option for builders and DIY homeowners that wish to improve the efficiency of their home insulation without introducing chemically treated materials.(Green Fiber, 2013) Green Fiber Cellulose Insulation provides a smart environmentally-friendly choice for home upgrades and new construction. Cellulose insulation is a cost-effective alternative to conventional fiberglass insulation.

EPL Dissertation Example | Topics and Well Written Essays - 3000 words

EPL - Dissertation Example The proposed research study intends to examine the issue focusing specifically upon the English Premier League as it has been found from the analysis of the premier hiring records that the conception of internationalization of players is deeply embedded in the British soccer league and for many years, the foreign players are frequently hired in the teams and as the time passes, the ratio of international players is increasing in the EPL players. The proposed research study aims to investigate the evolution of the practice of hiring foreign players in the team and describes the conceptions and theories associated with this trend. The research study aims to illustrate the implication of the described literature and theories in to the English premier league’s traditions of inviting foreign players in the team and their performances after becoming part of EPL.  It is also revealed that the foreign players are commonly hired in the team against high fees because they are expected to gear up the performance level of the team carrying it towards the victory stand. Thus, the economic aspect of the management decision to hire foreign players is also an important point of focus for this research study that would be covered by discussing the amount spent by the English soccer team on the foreign players.  The practice of internationalization of football players has become very common in most of the western countries and alon g with England, some other countries like Spain, Germany and France also use to hire the services of the players from other countries.  

International marketing Essay Example | Topics and Well Written Essays - 2000 words - 1

International marketing - Essay Example Geocentric means employing third country national and Poly centric staffing means employing home country nationals. Home country nationals are those from the MNC’s home country. Ethnocentrism is a part of Chinese culture and it often creates barriers from one another and causes to from wrong opinions about each other. It often causes racial discrimination, hallo effect and wrong actions. â€Å"Ethnocentrism may be defined as the tendency to view the values and behavior of other peoples as invariably inferior and less "natural" or logical than those of ones own social group and to judge the values and behaviors of other peoples by the standards of ones own social  group.† (You are a Fluke of the Universe). Ethnocentric beliefs make people of the same race and class acted in the same manner, as well as believing that their race is superior. Culture is the set of values, moral beliefs, and way of doing things in a specific community or group of people. Culture is a challenge to the MNC’s in the international market. In order to succeed in the global market, it is essential to understand the local culture and can make appropriate changes in business activities. Now a days MNC’s are adopting various changes in their approach due to the new global market opportunities. They identify that the cultural aspects as important part in their strategy. BRIC economy is continuously increasing and MNC’s had realised the importance of understanding culture and norms of emerging economic powers. BRIC is the new emerging market and includes Brazil, Russia, India and China. â€Å"Although BRICS economies are growing, this growth would not adequately reflect on prosperity and per ca pita income. In this scenario, BRICS as an alliance could ensure that the benefits of this projected success story reach the people in these countries, and are not siphoned off by unfavorable trade agreements or hot money invested from other parts of the world.†

Project Papers ( Business Plan ) Essay Example | Topics and Well Written Essays - 500 words

Project Papers ( Business Plan ) - Essay Example Location is crucial to the success of any restaurant businesses. The location should always be accessible to customers. Therefore, prior to signing a business contract with a prospective establishment, it is important to determine the traffic of people passing by the area during day and night time. Is the venue crowded with people during weekdays and weekends? The rent expense should also be considered since a lot of restaurant businesses close down because of this factor. Rent expense is a fixed operating expense. Therefore, regardless whether the restaurant is earning good profit or not, the business owner still needs to pay the rent expense. For this reason, it is important to carefully select a venue that offers the lowest cost of rent with a huge number of people passing by the area for leisure purposes. The food preparation area is composed of ‘food bar’ and ‘spice bar.’ The food bar is where the customers could select a wide variety of fresh food items such as: vegetables, meat, noodles, etc. The spice bar offers a wide selection of sauce, oil and spices. As soon as the customers have gotten their bowl of selected food items, the customers need to wait for another line before they reach the cooking station. When the restaurant is full of customers, time wasted on lining up from the two-food preparation table and cooking station could result to wasted time and loss of business opportunity. Therefore, the restaurant manager should consider a strategic way to enhance the smooth flow of this process. Perhaps playing a fast-tempo music could enable the customers to finish their meal the shortest time possible. (Milliman, 1982) The number of manpower will depend on the size of the restaurant. Normally, the kitchen staff should have at least 2 cooks, 2 – 3 dishwashers, 1 assigned to refill the food and sauce bar. The

The Impact that Line Managers have on Organisational Performance Essay

The Impact that Line Managers have on Organisational Performance - Essay Example The paper tells that while a business can generate its preferred culture through the use of its ideals and standards of accomplishment, organizational cultures tend to deliver more results when they are a by-product of the beliefs of a company’s workers. Organisational culture is a fact that will determine the ability of a line manager to successfully communicate with other workers. On the other hand, if a company has only a few workers, its organizational culture may compel the line manager to be the individual who disciplines errant workers or offers correction when necessary. This can cause problems because employees are not likely to confide in an individual that corrects their mistakes on a regular basis. In larger organizations, line managers have the chance to communicate effectively with employees and develop interpersonal relationships with them even as they monitor different activities and supply regular reports on the progress of work to higher ranking corporate exe cutives. Line managers are generally trusted by employees because they are not perceived as being merely the agents that are responsible for overseeing various functions. Whether an organization has a task-oriented culture or one where autocratic principles are observed, the line manager has the responsibility to enact this culture for the workers, who then emulate him or her. For instance, if corporate executives wish for their employees to develop a culture of teamwork, they have to incorporate their line managers in jobs that also include other employees so that a team atmosphere can be created. This means that the line manager has to be able to embrace change swiftly himself before successfully inspiring other workers to embrace change. Most line managers encourage the efforts of employees to realize corporate goals by use of rewards such as pay hikes, promotions, or simple praise. This culture of the provision of rewards will not only result in improved operations but will also result in both the workers and the management being able to trust in the growing relationship between both of them.

End of Semester wrap up Essay Example | Topics and Well Written Essays - 8000 words

End of Semester wrap up - Essay Example The organisation that has been studied is a healthcare institution. Since healthcare involves the exchange of personal information and various other security concerns that emanate thereafter, the model for information assurance has been strategically placed with goals like training and development, as well as entrepreneurial control that will help in better orientation for the implementation of the system. Risk, in case of varied operational decisions, is seen as a focus of single determinants of behaviour arising from risk theories. (Stephenson, 2004)1 Various unresolved contradictions can be reconciled by examining the usefulness of placing risk propensity and risk proportion in a more central role than has been previously recognised through effective risk assessment programs. Based on such analysis, it is believed that the propensity of risk dominates both the actual and perceived characteristics of the situation as a determinant of risk behaviour. (Stephenson, 2004) Such an observation can safely justify the finding that suggests that apart from being central to any and every business or organisation, risk is something that entrepreneurs in general, are averse to. This can be attributed to the fact that at the end of the day, any loss of information has far reaching implications of its own and is deeply rooted in the genesis of risk taking and management. Coming back to the issue of the risk averse nature of businesses in context of the XYZ organisation, the one question we need to ask before proceeding any further is whether mere risk assessment is enough to act as a strong foundation for resolving all those difficulties arising out of risk management in case of

The Impact that Line Managers have on Organisational Performance Essay

The Impact that Line Managers have on Organisational Performance - Essay Example The paper tells that while a business can generate its preferred culture through the use of its ideals and standards of accomplishment, organizational cultures tend to deliver more results when they are a by-product of the beliefs of a company’s workers. Organisational culture is a fact that will determine the ability of a line manager to successfully communicate with other workers. On the other hand, if a company has only a few workers, its organizational culture may compel the line manager to be the individual who disciplines errant workers or offers correction when necessary. This can cause problems because employees are not likely to confide in an individual that corrects their mistakes on a regular basis. In larger organizations, line managers have the chance to communicate effectively with employees and develop interpersonal relationships with them even as they monitor different activities and supply regular reports on the progress of work to higher ranking corporate exe cutives. Line managers are generally trusted by employees because they are not perceived as being merely the agents that are responsible for overseeing various functions. Whether an organization has a task-oriented culture or one where autocratic principles are observed, the line manager has the responsibility to enact this culture for the workers, who then emulate him or her. For instance, if corporate executives wish for their employees to develop a culture of teamwork, they have to incorporate their line managers in jobs that also include other employees so that a team atmosphere can be created. This means that the line manager has to be able to embrace change swiftly himself before successfully inspiring other workers to embrace change. Most line managers encourage the efforts of employees to realize corporate goals by use of rewards such as pay hikes, promotions, or simple praise. This culture of the provision of rewards will not only result in improved operations but will also result in both the workers and the management being able to trust in the growing relationship between both of them.

Nursing Case Study Example | Topics and Well Written Essays - 250 words

Nursing - Case Study Example With the patient’s history of allergy to sulfa drugs, cross- sensitivity may occur with the use of the sulfonylurea drug because of its sulfa- chemical components. Thus, metformin should be considered as the first- line treatment for mild to moderate type II overweight diabetics (Craig & Stitzel, 1997). Meanwhile, weight loss and dietary modifications remain to be the most effective treatment in every case of type II diabetes mellitus (Smeltzer & Bare, 2006). While the patient may have been prescribed with an oral antihyperglycemic agent, it is best to emphasize the importance of weight and diet control as part of patient teaching. In addition, general hygiene, foot care, and prevention of injuries and infection should also be discussed to prevent complications. Ideally, the use of antihyperglycemic medications should be temporarily stopped when hyperglycemia is attributable to infection and surgery because of the effect of stress hormones like epinephrine, glucagon, and cortisol on glucose control (Smeltzer & Bare, 2006). Frequent monitoring and possible use of insulin can be considered even for those who do not usually need

Developing Yourself as an Effective Human Resource Practitione Essay Example for Free

Developing Yourself as an Effective Human Resource Practitione Essay The CIPD developed a map depicting the HR profession that signifies the skills, knowledge and behaviours needed by those in HR and Learning and Development professionals. The two inner core professional areas in the HRPM, Strategy Insights and Solutions and Leading HR, requires a deep understanding of the business activities, strategies and plans to drive business performance through the delivery of human resource strategy and solutions. Leading HR in particular focuses on the organisation requirements and that human resources employees are fully engaged, working collaboratively and all understand the drivers that create value within the organisation. Both of these core areas are to be reflected within all HR roles at any stage of a successful HR career regardless of location or working within an organisation or alongside one. The other 8 professional areas identify the knowledge and skills required within each band level to provide specialist HR assistance. There are 4 band levels, each band level signifies professional competence and is linked to the professional areas within said band level at every stage of the professionals HR career. To progress from one band to another there are three transitional pathways that identify what the professional must follow in order to progress. There are 8 behavioural areas clustered into 3 groups that identify how professionals at the relevant band level in their career need to carry out their duties and make a contribution to their organisations success. They include; Band One; Personally Credible; Builds a reliable reputation using experience and expertise and does so with integrity and in an objective manner. Collaborative; Works effectively with colleagues, customers, and individuals both within and outside of the organisation. Driven to deliver; Demonstrates a strong work ethic, consistent in their duties and take accountability for delivery of results. Plans, prioritises, monitors performance and holds others accountable for delivery. Band Two; Advises on and manager HR related issues and has a clear understanding of the evaluation process. Whilst at band two, the professional will demonstrates the Personally Credible and Driven to Deliver Behaviour Areas seen in Band One while also demonstrating other Behaviour Areas; Courage to Challenge and Skilled Influencer. Courage to Challenge; Shows confidence and courage to speak and challenges others when confronted with unfamiliar circumstances. Skilled Influencer; Demonstrates the ability to influence and to gain commitment and support form a wide range of diverse stakeholders for the organisation benefit. Band Three; Requires the professional to show a high understanding of the Behaviour Areas Courage to Challenge and Skilled Influencer. These are to be demonstrated at an expert level before progressing to the band level 4. The professional has the skills to lead in a Behavioural area and addresses key HR challenges at an organisational level. Band Four; Professionals are required to be an expert in their field, lead and manage the professional area or the organisational responsible for developing and delivering organisational and HR strategy. The professional is required to cover 3 Behavioural areas; Role Model, Curious and Decisive Thinker. Role Model; leading by example and implying sound personal judgement in all interactions. Curious; Demonstrates an active interest in the internal and external environment, shows a willingness to learn and active in the development of self and others and organisation levels and individual. Decisive Thinker; Demonstrates the ability to analyse information quickly and constructively to make defendable decisions using knowledge, experience and personal judgement. As a learner just starting out my HR career my experience and knowledge is limited and I believe to sit at Band One on the HRPM. Band One supports colleagues with administration duties and effectively manages data and is customer driven. The Professional Areas suited for Band One insure that all people within the organisation possess and develop the skills and knowledge to progress not only within the organisation, but their career by becoming motivated to learn, grow and perform. High performance within the organisation is promoted by rewards that are equitable and cost effective, given when rewarding skills, capabilities, performance and experience. While Band One focuses primarily on Performance and Reward and Learning and Talent Development as professional areas, the HRPM also depicts that the behaviours at Band One level are to be achieved. These include; Personally Credible, Collaborative and Driven to Deliver. The two core Professional Areas (Strategy Insights and Solutions and Learning and Talent Development) are at the very heart of any HR professional and should be the core values of any professional undertaking a HR career or an expert in their field.

The Unavoidable Industrial Revolution :: essays research papers

From 1750-1830 the Industrial Revolution changed the society and when the society changes so do the individuals. In the Industrial Revolution many farmers would fence / close up their land and get machines to do the work for them. That causing many farm-workers to loose their job and move to the cities and to work in factories. It did have many negative and positive effects on the society. But I think the Industrial Revolution would have happened sooner or later anyway. The positive effects that it had were that the world became more modern and some people really did benefit from it. Many farm owners earned more money this way. And they didn’t need to use child labor in the fields anymore. The most important thing it accomplished is that the women had the opportunity to work in places other then the house and to get paid for it. But on the other hand it did have many negative effects too. Many of the factories were very dangerous and they paid very poorly. Because the family didn’t get enough money for living with only the parents working many children had to work too. The children got only 1/10 of the money what a grown man earned. The work was hard and the conditions were very dangerous and the children got hurt often. The children had to work long hours about 8-12 or even sometimes 15 hours a day. Because they didn’t get enough money to buy food they became very sick and tired and that caused many accidents to happen. This all could be changed by making child labor illegal. Because children aren’t supposed to be working in dangerous factories. They should be in school or just be kids. Another thing they should change is the working The Unavoidable Industrial Revolution :: essays research papers From 1750-1830 the Industrial Revolution changed the society and when the society changes so do the individuals. In the Industrial Revolution many farmers would fence / close up their land and get machines to do the work for them. That causing many farm-workers to loose their job and move to the cities and to work in factories. It did have many negative and positive effects on the society. But I think the Industrial Revolution would have happened sooner or later anyway. The positive effects that it had were that the world became more modern and some people really did benefit from it. Many farm owners earned more money this way. And they didn’t need to use child labor in the fields anymore. The most important thing it accomplished is that the women had the opportunity to work in places other then the house and to get paid for it. But on the other hand it did have many negative effects too. Many of the factories were very dangerous and they paid very poorly. Because the family didn’t get enough money for living with only the parents working many children had to work too. The children got only 1/10 of the money what a grown man earned. The work was hard and the conditions were very dangerous and the children got hurt often. The children had to work long hours about 8-12 or even sometimes 15 hours a day. Because they didn’t get enough money to buy food they became very sick and tired and that caused many accidents to happen. This all could be changed by making child labor illegal. Because children aren’t supposed to be working in dangerous factories. They should be in school or just be kids. Another thing they should change is the working

The Physics of Baseball :: Sport Baseball Physics

Swinging the Bat for Power Many people might think that swinging the bat straight through the ball would be enough to hit the ball a decent distance off the bat. There's many more mechanics involved in the swinging process. Muscle has only a small part to play in the swinging a bat for power. There are two types of mechanics involved while swinging a bat, Linear and Rotational. Rotational mechanics are the dominant source of power in the swing. Out of the rotational mechanics come the two forces that help generate the speed and power of the swing, torque and the other comes from the energy of rotation. Speed from the energy of rotation comes from the path that your hands follow as you swing the bat. The speed generated by the circular rotation from your hands is like a ball at the end of a string, as long as your hands are moving in a circle then the ball continues to accelerate in a circle. So the bat will also move in at an increasing speed as long as your hands are following a circular path as you swing. An y foward movement of the hands or body in a straight line won't add to the overall bat speed. Torque is another key ingredient to a good power hitter, or even a good hitter. Torque is the result of two forces being applied to an object in opposite directions. In this case the two forces are being applied from the hands and wrists onto the bat. As you start your swing, instead of moving your hands directly at the ball, you want your hands to start a rotation. The top hand begins to move backwards while the lead arm drives the end of the bat towards the ball. The torque invloved is created around the point of the bat that lies between your hands. This torque greatly accelerates the head of the bat which will have act with a greater force when (or if ) it comes into contact with the ball. A good batter will use almost all of these rotational and torque energies either before or durning contact with the ball. After contact your body is relaxed and its remaining motion is smooth, this extra motion is caused by the momentum of the bat pulling the arms up and through.Your follow through is also very important, even though the ball has already been hit it is ideal that you complete your swing so that you're not thrown off balance by that extra momentum when you start to run.

Basic Academic Writing Essay

Making a Venn diagram or a chart can help you quickly and efficiently compare and contrast two or more things or ideas. To make a Venn diagram, simply draw some overlapping circles, one circle for each item you’re considering. In the central area where they overlap, list the traits the two items have in common. Example: 1. Write each topic name above one of the circles. List attributes or qualities of that topic in the circle, placing any shared qualities in the overlapping section. Be specific and use details. 2. Review the lists and identify three categories or aspects that describe these details. 3. Then choose one option (point by point or block method) to structure your essay. Comparison-contrast Thesis The thesis of your comparison/contrast paper is very important: it can help  you create a focused argument and give your reader a road map so she/he doesn’t get lost in the sea of points you are about to make. As in any paper, you will want to replace vague reports of your general topic (for example, â€Å"This paper will compare and contrast two pizza places,† or â€Å"Pepper’s and Amante are similar in some ways and different in others,† or â€Å"Pepper’s and Amante are similar in many ways, but they have one major difference†) with something more detailed and specific. For example, you might say, â€Å"Pepper’s and Amante have similar prices and ingredients, but their atmospheres and willingness to deliver set them apart.† Be careful, though—although this thesis is fairly specific and does propose a simple argument (that atmosphere and delivery make the two pizza places different), your instructor will often be looki ng for a bit more analysis. In this case, the obvious question is â€Å"So what? Why should anyone care that Pepper’s and Amante are different in this way?† One might also wonder why the writer chose those two particular pizza places to compare—why not Papa John’s, Dominos, or Pizza Hut? Again, thinking about the context the class provides may help you answer such questions and make a stronger argument. Here’s a revision of the thesis mentioned earlier: Pepper’s and Amante both offer a greater variety of ingredients than other Chapel Hill/Carrboro pizza places (and than any of the national chains), but the funky, lively atmosphere at Pepper’s makes it a better place to give visiting friends and family a taste of local culture. How do I know if my thesis is strong? If there’s time, run it by your instructor or make an appointment at the Writing Center to get some feedback. Even if you do not have time to get advice elsewhere, you can do some thesis evaluation of your own. When reviewing your first draft and its working thesis, ask yourself the following: Do I answer the question? Re-reading the question prompt after constructing a working thesis can help you fix an argument that misses the focus of the question. Have I taken a position that others might challenge or oppose? If your thesis simply states facts that no one would, or even could, disagree with, it’s possible that you are simply providing a summary, rather than  making an argument. Is my thesis statement specific enough? Thesis statements that are too vague often do not have a strong argument. If your thesis contains words like â€Å"good† or â€Å"successful,† see if you could be more specific: why is something â€Å"good†; what specifically makes something â€Å"successful†? Does my thesis pass the â€Å"So what?† test? If a reader’s first response is, â€Å"So what?† then you need to clarify, to forge a relationship, or to connect to a larger issue. Does my essay support my thesis specifically and without wandering? If your thesis and the body of your essay do not seem to go together, one of them has to change. It’s o.k. to change your working thesis to reflect things you have figured out in the course of writing your paper. Remember, always reassess and revise your writing as necessary. Does my thesis pass the â€Å"how and why?† test? If a reader’s first response is â€Å"how?† or â€Å"why?† your thesis may be too open-ended and lack guidance for the reader. See what you can add to give the reader a better take on your position right from the beginning. Example of Comparison-Contrast Essay The Similarities and Differences between Public and Private Universities Malaysia has progressed in many areas since its independence. One significant area that all our past and present leaders have emphasized is education. The drastic growth in the number of universities over the past 20 years signifies this, together with the increasing demand for post-secondary education. Therefore, when public universities faced major challenges in operating within the limitations of the financial aid given by the government, the government not only encouraged private institutions to play a more active role in the higher education industry, but also supported these institutions in their efforts to increase their student intake. In 2006, there were 17 public universities and 21 private universities. Within a year, these numbers ballooned to 20 and 30 respectively. Today, students who wish to pursue higher education are spoilt for choices as there are plenty of courses offered in both public and private universities. However,  deciding on which higher education instit ution to go to, after completing secondary school, is a crucial undertaking. Students need to compare and contrast the strengths and weaknesses of both types of institutions based on the courses available, the course fees charged and the competitiveness of these universities. Firstly, the types of courses that public and private universities offer vary significantly. Public institutions offer a whole range of courses that cover various aspects of science, business, social sciences and humanities in an ala-carte form. For example, the engineering programmes incorporate all aspects of engineering which include specialised areas such as marine, gas and aeronautical. Likewise, the business programmes in these institutions include various degrees in business administration like Islamic banking and insurance. In contrast, private universities only focus on programmes that have higher market value such as health sciences, religious studies, history and literature are not offered by these universities. This is especially so since they are profit-driven institutions. In fact, private institutions only specialise in certain fields, such as health sciences. University Kuala Lumpur Royal College of Medicine Perak, for example, specialises in medicine, pharmacy, nursi ng and radiotherapy, while Masterskill University College specialises in nursing, physiotherapy and environmental health, among others. With such vast choices available, students should choose which university to go to and what programme to enrol in wisely. Another difference between public and private universities lies in the course fees. Even though the roles and responsibilities of both types of institutions are similar, the way they are structured is different. Public universities charge rather modest fees as compared to private universities. The primary reason for this is that public universities are largely funded by the government, as opposed to private universities that are usually privately funded by shareholders. For a public university the high cost involved in managing one is borne by the government. In contrast, private universities manage their institutions through the shareholders’ funds and the revenue they earned. Private universities charge a high fee for their  courses as a means of increasing the revenue. The amount charged is normally very much higher compared to that charged by public universities, where the course fees are subsidised by the government. For instance, the fee to study medicine in University Malaya is about RM100 000 whereas in International Medical University (IMU), the fee is about RM350 000. However, since the income per capita of Malaysians has increased; many parents can afford to pay such expensive fees. Moreover, education has become a priority in Malaysia. The government is willing to support these private institutions by making student loans such as those offered by Perbadanan Tabung Pendidikan Tinggi Nasional (PTPTN) available for students. This helps to lessen not only parents’ burden, but also the shareholders’. Despite these differences, public and private universities are similar in being competitive in nature. They compete to be the best educational institution in their respective fields of study. Both types of institutions strive to stay abreast to sustain their position in the education industry. The benchmark has been raised very high so that every university has to be sensitive to their customers’ needs. Most universities have made wi-fi connections available around their campus and have upgraded facilities such as computer laboratories, hostels, cafeterias and transportation. Apart from that, these universities also recruit the best faculty staff to make the teaching and learning process an exciting journey. In addition, these universities advertise their annual graduation ceremonies and highlight their top academic achievers to maintain their name and ranking among the top universities. All these criteria have become the yardstick for universities to measure their reputation as world-class education institutions. There is paradigm shift today in the way parents and children regard education. Parents nowadays are sending their children to higher education institutions so that they could obtain a minimum university qualification. Students take up university courses not only to obtain wisdom and knowledge, but also to acquire the expertise and qualifications needed to compete in today’s knowledge-based economy. Thus, it is up to the students to compare the similarities and differences between a public university and a private  university before deciding which institution to pursue their tertiary education in.

Income Tax Contribution

Chapter – I – Introduction 1. 1-Focus of the Study This is the age of management information system (MIS) in the business world, which enables management to provide the appropriate information at optimal cost so manager can manage in private as well as government organizations. MIS can be defined as the system, which provides proper information that helps management to take management decisions in a timely fashion. Therefore the information served by management information system is very crucial for a proper management of a business organization. In a process of receiving information from various sectors, MIS use various sectors. As well as we can find the position of income tax in government revenue. Income tax is the main source of government revenue. If high sources of income tax in government revenue, government can make good development, economic planning for development of the nation. After knowing about the contribution of Income tax in government revenue of Nepal, we can find the strength and weakness of the government functions and method of raising the revenue. < There are various sources of government revenue. Income tax, VAT, custom duty, foreign aid, internal and external loan are the main sources. There are various users and interested person and sector of Income tax in government revenue. Government is the main interested and handles body of income tax. Government can make suitable policies, acts and rules for increasing the government revenue. In current situation, government must have sufficient revenue for developing the nation. At present government expenditures is gradually increasing but government revenue is not satisfactory. The trend of income tax in government revenue is not satisfactory up going, even it’s going down some years. Thinking of taxpayer towards the tax is not positive. The study of income tax shows the performance and contribution of taxpayers. Nepal has adopted mix economy. So there is equal contribution of private and public sector for economic development as well as government revenue. The overall performance of government and taxpayers reflected on contribution of collection of income tax in government revenue. Government and financial policymakers can make suitable policies and rules for collection of high income tax from organizations. Analysis of income tax in government revenue is the mean of financial and accounting interpretation. We can say that analysis of income tax in government revenue is meaningless until and unless it is properly analyzed, interpreted and taken any corrective actions to the best way. Therefore the analysis and interpretation part of government revenue is fulfilled by the analysis of income tax. The idea of introducing income tax in Nepal originated along with the first ‘Budget’ on 21st Magh 2008 B. S. (1952 AD). The first elected government finally introduced ‘Business profit and Remuneration Tax Act 2017’ to promise income tax on remuneration and business profit in Nepal. The ‘Business profit and Remuneration Tax Act 2017’ had very narrow coverage that income tax was imposed only on business profit and remuneration. Since this act could not cover all the sources of income, the ‘Nepal Income Tax Act 2019’ replaced it after two years to avoid such drawbacks. After a year, ‘Nepal Income Tax Rules 2020’ were enacted with the view of implementing the objectives of the income tax act. According to the changing condition this act was also incapable in fulfilling the needs of changing time, it was replaced by another, ‘Income tax Act 2031’. In the course of development and modernization of income tax system, the new ‘Income Tax Act 2058’ has been enacted. Similarly, the new ‘Income Tax Rules 2059’ have been enacted for the effective implementation of the objectives of the Act. The study will cover the analysis and interpretation of all activities related to income tax such as income tax from Business income, Investment income and Employment income. Main purpose of the study is to find out the relationship between income tax and other sources of government revenue, the trends of collection of income tax, contributing part of income tax in government revenue and to point out the reasons of low collection and imposed of income tax. 1. 2-Statement of the problem Income tax is the main source of government revenue. For the development of nation, every government needs high revenue. For higher the revenue, the main sources is income tax. The economy of a country flourishes with the flourish of government revenue and collection of income tax and it deteriorates with unsatisfactory performance of Government function in the country. Therefore periodical review and analysis of Income Tax in the country is very essential. Performance of Income Tax is very constructive for all stakeholders closely attached with the government revenue as well as for a prosperous economic future of the country. Generating income by any individual or institution is the main sources of income tax. If income is favourable then collection of income tax is also favourable. Lower contribution of income tax in government revenue negatively affects the country’s development. The variation of income tax contribution brings the variation of government revenue and government development function. Country’s economic development and government revenue are the closely related parts. For higher revenue, economic development is necessary and for better economic development of a country, high government revenue is necessary. Nepal is a landlocked country. The trend of collection of income tax is not satisfactory. As maintained above, sustainable economic development and good political environment is necessary for growth the income. Income is source of income tax. Currently, political situation of Nepal is not good. From one decade it’s being worse. Here is no good environment for income generating functions. Previously running organizations also can’t perform better. They are going downwards. Individual income is also not a good increasing trend. It affects directly income tax and government revenue as well as government activities. The data of income tax may suffer a lot in lack of proper view and analysis practice of it. Currently contribution of income tax in government revenue of Nepal may not sufficient for development of nation. At the analysis period of data income tax collection remained below the expected level due to various national and international level. Therefore, this research study is concentrated on trend of income tax collection to review and analysis the contribution in government revenue and to draw recommendation for coming period. 1. 3-Objective of the study 1. 3. 1 General Objective To analyze the contribution of Income tax in the government revenue of Nepal. 1. 3. 2 Specific objective To measure the ability of income tax to meet the government current requirement. †¢ To measure the ability of income tax to meet the government long term planning and policies. †¢ To measure the operating efficiency and ability to ensure for adequate government revenue. †¢ To analyze the problems of revenue collection from Income Tax. †¢ To suggest some measures for the improve ment of Income Tax collection. 1. 4 Signification of the study There are many institutions and individual that many contribute for government revenue by income tax. But their ability and willingness is not so good. The proportion of income tax in government revenue is not appropriate. The trend of income tax collection also is not sustainable and satisfactory. Much income tax acts and rules were implemented and many of are active at present. But they are not properly implemented. For many of these problem there is best alternative to analysis the trend and contribution of income tax in government revenue. 1. 5 Research Questions For the effective performance and result of the study and to state the findings in a core and precise form, the important research questions have been structured: 1. What is the state of income tax collection? 2. What is the proportion of income tax income for government revenue? 3. What is the trend of income tax collection? 4. What are the findings for coming days? 1. 6 A brief survey of the related literature The related theoretical and previous studies review will be made later on while writing the thesis. Main of these is: †¢ Budget speech of many fiscal years †¢ Performance Review of public and private Enterprises †¢ Economic survey of many fiscal years †¢ Statement of Income and Expenditure of many fiscal years †¢ Statement of Revenue of many fiscal years Different Acts, Rules and regulations, Ordinance and Circulars related to Income Tax †¢ Related Research, Thesis, Articles, Journals, Books, Web site etc. 1. 7 Limitations of the Study The study on â€Å"Contribution of income tax in the government Revenue of Nepal† is not free from the following limitations: i) This study is based on financial stateme nts, Economic surveys, Statement of revenue and Income and expenditure, which are subject to limitation of many National and International causes. ii) This study is based on past data’s which are provided by IRD or published. ii) The various methods and formulae are been taken as standard formula, which are worked out on the basis of different items and conditions. iv) Mostly secondary data are analyzed. v) The area of income tax is very wide, so all the part of it may not be covered. vi) Being a student, different types of resource constraint is another important factor, which has limited the scope of the study. Chapter-II-Research Methodology 2. 1 Research Design A research design refers to the conceptual structure within which the research is conducted. The research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance the research purpose within the economy and easy to procedure. This study is basically both in analytical and descriptive. 2. 2 Data collection procedure For the study, secondary data will be collected from IRD, Budget speech, Economic survey, Statement of Income, Income and Expenditure and from other related sources. The secondary data related to income tax and revenue are basically from last fifteen years. 2. 3 Tools for analysis To conduct the study, management and statistical tools such as ratio analysis, trend analysis, correlation regression analysis, variation, weights, diagram, graphs etc. will be used as required by the study. 2. 4 Methods for analysis and presentation Various results will be calculated by using various management and statistical tools, and formula, which are required for this study. Then the data will be presented on suitable tables, diagrams, graphs and formats with the help of different suitable computer software on the basis of which necessary interpretation and explanation will be drawn. 2. Plan of work The study will be carried out on sequential order, which will be five chapters. The first chapter will begin with the introduction of the study, followed by review of literature, research methodology, presentation and analysis of data and conclusion and recommendation in second, third, fourth and last fifth chapters respectively. 2. 6 Bibliography 1. Amatya, S. K. , Pokharel, B. B. and Dahal, R. K. (2004), Taxation in Nepal, M. K. Publisher and Distributors, Kathmandu, Nepal. 2. Budget speech of the Fiscal Year 2055/056 to 2060/061. 3. Economic Survey of the Fiscal Year 2055/056 to 2060/061. . Income Tax act, 2031(1974) and Income Tax act, 2058 (2002) 5. Income Tax Rules, 2059. 6. Income Tax, Circular Collection 2055/56 to 2060/61. 7. Statement of Income and Expenditure of the Fiscal Year 2055/056 to 2060/061. 8. Statement of Revenue from 2055/56 to 2060/61. 9. Wolf, H. K. , and Pant, P. R. ,(2002), SOCIAL SCIENCE RESEARCH AND THESIS WRITING, Buddha Academic Publishers & Distributor Pvt. Ltd. , Kathmandu, Nepal. 10. Web sites : http://www. ird. gov. np/index1. php http://www. taxresources. com/ http://www. asosai. org/journal1993/revenue_auditing_in_nepal. htm

Veet Promotion Campaign

To better understand the market and shape the key marketing problem, we conducted primary research to find out the general trends of hair removal among women in Singapore. From this we found a significant result of women in Singapore favouring razors over cream due to the main reason convenience. As such, the report seeks to explore different promotional methods that would allow us to help these heavy razor users to overcome their misconceptions of cream being inconvenient and subsequently to trial Veet ® hair removal cream.The promotional campaign incorporates intergrated marketing communications and features efforts including sampling, couponing, talks, and point-of-purchase displays, featured articles on blogs, mobile advertising, trade promotions and tie-in promotions. All in all, we hope that the campaign will successfully expose more consumers to Veet ® hair removal cream samples, convert them into Veet ® users and ultimately increase sales for Veet ® .Our overall ROMI sees a negative figure due to costs incurred from our sampling program but CLV is strong at 107 percent. Section Two: Situation Analysis 2A. Depilatory Industry The depilatories industry in Singapore is a steadily growing one, experiencing a 4% growth in 2009 to reach almost $4 million in total sales. Razors and blades for women are the fastest growing depilatories followed by hair removal creams. Depilatories (or hair removal products that remove hair to the level of the skin) include razors, shavers, creams, bleaches and pre-shaves.Currently, international manufacturers Procter & Gamble (S) Pte Ltd and Reckitt Benckiser (S) Pte Ltd have found dominance in the Singapore depilatories market with their popular brands Gillette and Veet ®  ®. However, with the increasing awareness of epilators (or hair removal products that remove the entire hair from the root), many women in Singapore are also turning to these methods, including the use of wax strips, epilators and lasers. 2B. Com pany & Brand History Company background Veet ® was first launched under the brand name, Neet, in Canada in 1901.It was later bought by Reckitt Benckiser Pte Ltd in 1960 and has since been sold in nearly 200 countries worldwide. Reckitt Benckiser is a British global consumer goods company, making and marketing household, personal and healthcare products. The company’s strategy is to have a highly-focused portfolio concentrating on its 17 Powerbrands which contributes to 62% of its net revenues in 2008. Veet ®  ®, one of its 17 most profitable and recognised brands, has two major products, namely hair removal creams and wax strips. Target marketVeet ®  ®Ã¢â‚¬â„¢s current target market consists of young female professionals and students aged 16 – 35 who are cost-conscious and seek convenience. Some may even be apprehensive of pain. This includes both first-timers who are seeking but have not yet tried hair removal products and also existing users of alternative hair removal products such as shavers and epilators. 2C. Marketing Mix Adopted by Veet ®  ® Veet ® has used the following marketing mix to develop a strong brand recognition, as well as competing for leadership position in the depilatory industry. Product Veet ® promises smooth, glowing skin in just 3 minutes.The hair removal cream/gel works by using an active ingredient to dissolve the hair and the specially designed Perfect Touch spatula enables quick removal of the cream for a smooth and long-lasting finish. The wax strips removes the hair shaft from the root by the mechanical action of removing the strip from the skin, comes in a 20s box. Place Veet ® is mass-marketed to Health & Beauty stores (Watsons, Guardian and Unity) and supermarket chains (NTUC Fairprice, Cold Storage, Shop N Save, Carrefour and Giant). It is also available online via the supermarket chain’s online shopping service. PricePrices of Veet ® ranges from $8. 45 for a 100gram hair remover cre am to $17. 20 for a 150ml hair remover gel. The Veet  ® wax strips (20s) are priced at $12. 90. Promotion In 2007 and 2008, Veet ® organized the Miss Veet ® Standout Challenge which selected 10 finalists to compete for the crowning through their catwalk and Q&A skills where notable personalities including local bloggers were guest judges. Brand Characteristics * Brand image: The product with its use of soothing colours and graphics of nature communicates an image of natural well being which appeals to the brand’s core customers – women. Brand personality: Veet ® relates to the personality of elegant, sensual, graceful and beauty. * Brand equity: The 3 green leaves on the Veet ® logo and the use of floral graphics on the product elude a natural feel to users. 2D. Internal Analysis for Veet ®  ® Veet ® Strengths Strong brand presence in Singapore market Procter & Gamble (S) Pte Ltd that manufacture Gillette series of razor brands and Reckitt Benckiser (S) Pte Ltd that manufacture Veet ® are the dominance brands in the market. Consumers trusted the brands as they provided relative good hair removing results.Strong brand equity allows Veet ® s to use sales promotion to build competition barriers that deter consumers from using private labels. Veet ® removing cream has smoother result as compared to other razors and shavers Clearly, we know the numerous side effects of using razors and shavers. Firstly, cuts happen when blade movement is perpendicular to the blade’s cutting axis. Following on, shaving of hair has been know for causing Hirsutism, a condition in which shaving certain parts of the body hair will result in hair stubbles and accelerates process of hair growth, causing a greater density of hair.Razors and shavers manufacturers through the years have been innovating new razor design to mitigate the problems but are unable to eradicate the shaving aftermath. By using Veet ® remover cream, consumers avoid the ris k of razor cuts, while growth hairs become finer. Veet ® remover cream contains moisturizing content that allows users to remove and moisture their skin at the same time. Veet ® dominates market share for hair removal cream Referring to appendix 456, the depilatories environment in Singapore is mainly dominated by razors and shavers brand (portions highlighted in orange).Following 53. 3% of the market share dominated by razors and shavers brands, Veet ® covers the next prominent portion of the market share (33. 6%). This proves that the next preferred depilatories after shaving is removal cream and/or waxing strips; and this market is primarily dominated by Veet ® . In terms of intratype competition, Veet ® faces weak competition from its rivalry brands, namely Nair removal cream, Marzena wax strip and other smaller brands that are currently sold in supermarkets and personal hygiene stores.Veet ® ’s high market shares also correspond to the net worth of the brand viewed by retailers. This implies that Veet ® distribution network, more specifically retailers, are more willing to cooperate with Veet ® in its upcoming sale promotion – since Veet ® ’s promotion will increase stock turnovers for the retailers. Veet ® Weaknesses Potential target market low expectation about Veet ® performance As highlighted in pointer three (3), consumers are more incline to use razors and shavers as they place focus on convenience when choosing depilatories.Consumers associate Veet ® with inconvenience as they have to apply the removal cream on intended areas and wait for six (6) minutes before washing the chemical away. This lengthy process as compared to shaving tends to discourage consumers from buying them. However, Veet ® ’s previous advertising campaign attempted to change consumer’s belief about Veet ® being an inconvenient product. The advertising campaign also aimed to change consumer’s focus on convenie nce to place heavier importance on the results of hair removing. Wide deviation in user’s review about Veet ® performanceRaise of social media importance will affect potential consumer’s expectation towards a brand and ultimately, affecting the consumer’s decision to purchase the brand. As a consumer engages in information search, it demonstrates her engagement with the brand in the HEM model. A search through users’ reviews in social media review centre explain that there is a huge different between the users’ rating. Some users rated Veet ® one (1) star as the brand did not remove their body hair effectively and it causes red chemical burns.Fortunately the bad ratings are neutralized as other users rate Veet ® five (5) stars as they love the product for being simple and easy to use. More importantly they love the brand because it produces better hair removing result than razors and shavers while not leaving chemical irritation on their skin . The two vast differences in users rating thus imply that potential customers still have to rely on other forms of peripheral cues to evaluate their product choices. Sales promotion will help to attract a portion of this market where consumers eventually have to purchase and experience hair removal results by themselves. E. External Analysis for Veet ® Consumer Evaluation Primary Research Method A primary research was conducted through an online questionnaire (Appendix 1) with one hundred women aging between 16 year and 35 year old. Through the survey, it will help us to gain understanding about target market’s depilatory products usage behavior and motivation. Veet ® Opportunity Veet  ® has relatively high brand awareness (Appendix 2A) According to survey results, Veet  ® products have high brand awareness. Consumers are able to recognize the product category that Veet ® belongs.With the high brand awareness, this shows that advertising efforts are showing positiv e results in the market. Market Share between Razor Market and Veet  ® Market – On Par (Appendix 2B, 2C, 2D, 2E) Majority of Veet ® target market have already performed some form of hair removal procedure as they are image conscious and are concern about how others view them if they appear to be untidy. Currently 18% of our respondents have not engaged in hair removal procedure and a significant portion of this group would either consider or may not do hair removal in the next three to six months period.This highlights that our promotional campaign should not direct at this group of consumers, as sale promotion is unlikely to change a consumer’s behavior. More advertising instead of sale promotion should be engaged to encourage this group of consumer to start removing hair through Veet  ® products. With the remaining 82% of the market that has started removing body hair, we learnt that that is an equal market share between Razor products and hair removal cream pr oducts. As covered previously, Veet  ® is the leader in the hair removal cream industry; therefore we can assume that Veet ® has a market share of 34%.More than half of our respondents who are using razors mainly are very likely to try Veet ® given that there is an attractive sale promotion campaign. With a higher perceive value, there is high potential to convert a portion of the razor users instead of non-hair removal users, to start using / trying Veet ® products. Veet ® Threats Key Performance Factor: Convenience (Appendix 2F) Consumers today are leading increasingly hectic lifestyles and these cause them to regard convenience as the key factor when choosing depilatory products.Consequently razors and blades continued to remain popular among consumers commanding a combine market share of around 40 percent in 2009 with Gillette Venus leading the pack taking 75 percent of the razor market. In addition, as consumers become more sophisticated, they are turning to products that promised a cleaner shave and even opted for products with enhanced functions like moisturizing effect or catered to sensitive skin. This explains why consumers are trading up other depilatories for Veet ® air removal cream which sees it clinching the top position with nearly 34 percent of the depilatory market share. However, there is still a large part of consumers who are still unaware of the convenience in using Veet ® which is well reflected in our primary research. We saw that 70 percent of the surveyed razor users have never use Veet ® before and hence have no knowledge about its convenience. Strong Price Competition from other Razor Brands The relatively low price of the Bic Soleil Shimmer Clic compared to other brands saw the fastest growth in 2009.We attributed this trend to the slowing down of the economy last year. The treat is not high since the sophistication and affluence of consumers would invest in a more functional depilatory with the recovery of the econ omy. Summarized SWOT Analysis Below is a SWOT diagram summarizing Veet ®  ®Ã¢â‚¬â„¢s internal and external analysis: Section Three: Targeting, Positioning, Objectives Setting, Budgeting 3A. Key Marketing Problem From our situation analysis, it is clear that while there is high awareness level for Veet ® hair removal cream.Being a market leader in the depilatories, Veet ® has generated adequate awareness for its hair removing products. However, Veet ® must compete mainly with razor product brands such as Gillette. The main threat that is stopping Veet ®Ã¢â‚¬â„¢s growth is that target market do not perceive Veet ® as convenience as razors. There is a need for our campaign to address this misconception about Veet ®  ®, and to further strengthen Veet ® positioning with the product benefit that razor product cannot achieve- benefit such bladeless solution to stubble free skin.Overall, the management team of Veet ® wants to find out: â€Å"What should be changed abo ut the current marketing efforts to increase the sales of Veet ® hair removal cream? † In our research to help Veet ® in this management decision issue, we will be looking into the following marketing research problem: â€Å"How can Veet ® promote trial of its hair removal cream in the hair removing market through a promotional campaign? † 3B. Segmentation of the Women’s Depilatories market in Singapore This research segments the women’s depilatories market in Singapore using a behavioural segmentation base.We have divided the market into several segments according to the frequency of using razors and the frequency of using Veet ® hair removal cream, as seen in the perceptual map in Appendix 3. The different segments as follows: 1) The Bladers: Heavy razor users who have never used Veet ® hair removal cream before. 2) The Biased: Relatively heavy razor users who use Veet ® only on special occasions such as parties. 3) The Balancers/Switchers: U sers of both razors and Veet ® . These consumers have no loyalty to either method and switch easily. ) The Professionals: High frequency Veet ® users who use razors occasionally to ensure better hair removal effect 5) The Cavemen: Non-users of hair removal products. These are hairy ‘monsters’ who have never shaved and also includes those who are ‘hairless’ and do not need to shave. 6) The Un-conventional: Non-users of razors and Veet ® but who are users of other hair removal methods such as waxing and lasers. 7) The No Bleeders: Our Veet ® lovers. 3C. Our Target Market Out of the different segments, we have decided to select ‘The Bladers’ as our target market for Veet ® hair removal cream.This is primarily due to the relative ease of conversions of ‘The Bladers’ into users of Veet ® hair removal cream, as compared to ‘The Cavemen’ who are non-users of hair removal products. ‘The Bladers’ alread y have a desire to remove hair, whereas â€Å"The Cavemen† do not even see a need to remove hair. This was based on our survey results, where we found out that there is quite a low percentage, 18%, of non-users who are willing to use hair removal products in the first place (Appendix 2D).However, there is a much more optimistic percentage, 58%, of current users of shavers who are likely or very likely to try hair removal creams since they already have a desire to remove body hair (Appendix 2E). Moreover, the market size for current users of razors is 32. 8% (Appendix 2C) while that of current non-users of hair removal products is only 18% (Appendix 2B). With a larger market, there is a greater potential to tap upon in the current market for users of razors. In addition, we did a targeting specified by personification for ‘The Bladers’.This person would represent the typical non-Veet ® user whom we hope to convert into a Veet ® user. Her profile is seen below: * Name: Rachel Quek * Age: 27 * Occupation: Marketing Executive * Hobby: Loves shopping, online shopping, going to the beach, clubbing, social networking * Personality: Fun, image-conscious, highly regards others’ opinions on her appearance, has a fear for pain * Shopping behavior for personal product: Loves trying products before deciding to buy * Current hair removal method: Uses Gillette Venus because of convenience * Monthly expenses on personal grooming: $300 Time spent on personal grooming daily: 2 hours on weekdays, 3 hours on weekends * Dressing habits: Frequently in dresses and above-knee skirts 3D. Positioning Statement Our positioning statement is: For women in Singapore who currently shave, who now seek a painless, smoother & longer-lasting hair removing effect; Veet ® is a bladeless hair removal product that moisturizes your skin – a total beauty experience that no woman should miss out on. 3E. Objective SettingThere is already high awareness of Veet ® hair removal cream in the women’s depilatories market in Singapore, with 95% of the market being aware of it (Appendix 2A). Yet, only 27. 9% of the market uses it (Appendix 2C). Through the implementation of our one-year campaign, we hope to be able to see an increase in this market share as we move ‘The Bladers’ up the Hierarchy of Marketing Communication Effects (HEM) from the ‘Awareness’ to ‘Trial’ stage (Appendix 4). However, ‘The Bladers’ currently either have no expectations or have a bad expectation of Veet ® where they think that it is inconvenient to use (Appendix 2F).For those who have no expectations, we want to push them to try our product through samples, creating expectations of convenience and pushing them to eventually buy since they have the assurance from trying the product first hand. For those who have poor expectations of the product being inconvenient, we need to give them samples to change this att itude and also further push them to buy our product. We have thus established our campaign objectives below: 1) To see 40 percent of ‘The Bladers’ being exposed to our campaign 2)To have 40 percent coupon redemption among all who received our sample and coupon 3) To achieve 20 percent of our target segment purchasing our tie-in promotion 4) To see 30 percent of the ‘The Bladers’ joining our contest 5) To collect a consumer database from our couponing system for Veet ® ’s future promotional campaigns 3F. Budgeting We will be employing the objective and task method of budgeting so that we can clearly specific what role each component of the marcom campaign satisfy for the brand and set the budget accordingly.The overall campaign budget will comprise fully of promotional dollars. The rationale of this decision links back to our objective of moving ‘The Bladers’ up the HEM from awareness to trial and therefore a heavy focus on promotion wi ll be a better plan. We did not specifically allocated portion of the budget for media and public relation (PR) spending since they consist of only a small percentage of the budget. They are still present in the campaign but act as a support for the main promotional campaign. Therefore they will be accounted under the under the promotion budget instead.That explains a 100 percent allocation of the S$400,000 budget to promotion. Promotion Budget Breakdown We strongly believe that it is crucial for our target segment to test our product before they can move from being ‘aware’ to eventually product ‘trial’. To accomplish this objective, the majority of the promotion budget will be devoted to heavy sampling (50 percent of promotion budget or S$200,000). A self created event will constitute one of the channels for distributing our samples and it will cost us S$10,000. We would like to incentivize our consumers as well and therefore 7. percent or S$30,000 will be allocated to a couponing exercise which will overlay sampling. A tie-in promotion with a complementary product will follow so as to induce purchase and further incentivize our consumers. This component will be given S$50,000 of the promotion budget. An online contest will also be running throughout the campaign but due to the relatively low investment involved, it will be weighted at 1. 25 percent only. S$80,000 will also be budgeting for trade allowances for our partner retailer’s involvement in our full campaign as well as slotting allowances given for erecting our point-of-purchase (POP).Our POP will be given S$15,000 in the budget. The remainder of the promotion budget will be assigned to media and PR efforts to drive the promotional campaign. (Please refer to Appendix 5 for full budget allocation) Section Four: Our Promotional Campaign 4A: Allocation of efforts in the overall Integrated Marketing Communication Campaign Advertising – (1% effort) Through our situat ion analysis, we learnt that Veet ® has very high level of brand awareness, and this is mainly pushed by Veet ® advertising efforts.In addition, the target market has relatively little target consumers who have not started doing hair removing procedure, advertising investment will not be effective as the market coverage is significantly lower as compared to putting the investment in converting current razor users. Lastly, given our campaign objective of moving ‘The Bladders’ from brand awareness level to trial level, advertising will not be effective to move the target consumers into actions – by getting them to start trying Veet ® product.However, we will engage trade promotion tools by getting our partner retailer to advertise Veet ® sale promotion to its customers. Personal Selling and Public Relations – (1% effort) As Veet ® belongs to the FMCG (Fast Moving Consumer Goods) product category, it would unwise for our campaign to invest in sales people to encourage consumers to purchase Veet ® products. Moreover, hair removal procedure is considered a private personal grooming process. Therefore it is difficult to involve ‘The Bladders’ in an open environment for a hair removal demonstration.Little investment will be put into public relations as majority of the target market are aware of Veet ® usage. Direct Marketing – (5% effort) In our campaign, we will be adopting mobile advertising. The customer database will be collected through consumer’s opt in option when they send a SMS (Short Message Service) to obtain a SMS coupon. With the customer details collected, we will direct advertising messages via mobile services in the subsequent promotion campaign. Sales Promotion – (90%) Majority of our investment and efforts will be invested on Sale Promotion.Sale promotion will be the center of our campaign with the remaining IMC tools acting as a supporting role to communicate about the sales promotion to ‘The Bladders’. As consumers have the perception that Veet ® product is not as convenience as razors, the campaign will focus on changing this misperception by allowing ‘The Bladders’ to personally experience Veet ® product. In addition, ‘The Bladders’ will experience the smoother hair removal effects (stubble free), this will help to strengthen Veet ® ’s positioning. Shaping user experiences will be done primarily through sampling.With user experience appropriately shaped, couponing exercise and attractive contest incentives will be used to spur ‘The bladders’ to start trying Veet ® product. With the understanding of how investment will be made in this campaign, following is our proposed promotional campaign for Veet ® . 4B: Our promotional campaign for Veet ® Overview of campaign Our promotional campaign will be primarily revolving around bringing across the mindset of Veet ® hair removal cream as one that is convenient coupled with a plus point of better hair removal results to our target group ‘The Bladers’.The entire promotional campaign duration will be 12 months, and staged in three phases: (i) Feeling the stubbles, (ii) Long-lasting smoothness and (iii) The Veet ® Contest. Phase 1: Feeling the Stubbles Objective: Expose ‘The Bladers’ to our campaign and drive word-of-mouth As we are targeting ‘The Bladers’ who are already experienced customers in the hair removing market, they will be less likely to take notice of the convenience and added benefits of Veet ® if it is done through the mass media channels like commercials, ads or any other imagery that is forced upon them.Thus in ‘Feeling the Stubbles’, we will seek to first roll out the promotional campaign in a subtle manner with heavy sampling also known as tryvertising, by conveying the intended messages based on their experience with our product and also conc urrently incorporate mobile couponing as a piggyback to that to have a best reach to our target group. Diagram 2: Sample & Couponing Sketch The sample we will be giving out is a 30ml Veet ® hair removal cream tube that comes with the brand’s signature perfect touch spatula and tied together with the tube is a double sided information card.On the front side of the information card, it is a surface full of protruded patterns that resemble the stubbles after shaving with a razor following a tagline of ‘Feeling the Stubbles? ’ And on the flipside, it will feature our tagline of ‘Stubbles-Free in 3 minutes’ following our couponing exercise. Diagram 3: Mobile Couponing Process The recipients of the sample will be required to text in to our number with their name and identification number for a mobile coupon.The mobile coupon will then entitle them to a 10 percent discount on a full sized Veet ® hair removal cream at any of the stores of our partner ret ailer and also a contest entry chance. Each mobile coupon will come with a uniquely coded two-dimensional Quick Response (QR) code for tracking the redemption levels and from the codes to track which the efficiency of the sampling mediums deployed. The retailer will be incentivized with every mobile coupon redeemed. Sampling MediumsIn this heavy sampling exercise, we will be distributing our samples through three sampling mediums namely digital media platform, collaborative events and through our partnering retailer. The three mediums are The Sample Store, Corporate Luncheon and in the stores of Watsons. The Sample Store (www. thesamplestore. sg) is a local platform that distributes product samples online. Since its launch in 2008 it has since built a huge database of members both on its website and facebook fansite and still growing its popularity as many recognize it as one that operates on unbiased reviews that are given by members.Members who redeem any samples will receive them via mail. Other than having our samples be placed on the site, we will also want to minimize or prevent any possible clutter of the many different brands and products on The Sample Store. We will be working with the team over there with three additional features. First, we will have our product featured in The Sample Store’s blog as a new sample which members will be able to access directly to this page or link through the main site.Currently the site’s blog maintenance team has an updates indicator of how recent is the blog updated for the ease of members to track new entries. On the blog entry, there will be a link for the readers to direct them to page to grab our sample. Hello Rachel Veet ® Hair Removal Cream Sponsored Link The Sample Store Blog The Sample Store product placement Secondly on the actual product placement page, we will also be having our product be featured in the section of ‘Sponsored Link’ to further minimize the brand and product c lutter in our sampling exercise.Be it on the main page of ‘Samples’ or when members scroll through the pages of samples, the ‘Sponsored Link’ function will come in handy as it is a permanent display on the top of every page that effectively maximizes the chance of reach and redemption. Thirdly, we will also put up a special request to have our product placement be strategically located beside Gillette or any other razor products so as to have a better chance in reaching our target group ‘The Bladers’.Veet ® Corporate Luncheon is a series of collaborative events with the National Skin Centre’s Health Talk aiming at bringing these talks to the premises of 48 companies. These series of lunch talks will be done in a form of registered events in which employees register with the human resources department and there will be a seat limit capped at 50 for each session. During each hourly session, there will be a 40 minutes skin talk by the Nat ional Skin Centre’s dermatologists.Following up will be a 20 minutes product talk and interactive demonstration session by Veet ® whereby the models for demonstration will be picked from the audience. Thereafter, the dermatologists will wrap up the entire talk by testing the skin hydration levels of the models after using Veet ® hair removal cream product. Lunch will also be catered to encourage participants of the talk to clear any doubts regarding Veet ® ’s products while handling out Veet ® ’s samples. Sampling @ Watsons is the main highlight of the three sampling exercises as it is a highly targeted sampling exercise in conjunction with the ones mentioned above.From our primary research it shows that when ‘The Bladers’ want to make any purchase regarding personal care products, Watsons will be their first choice. Thus, to be in line with that, we will be making Watsons our exclusive partner for distributing Veet ® ’s samples acr oss Watsons’ good scalability of 101 outlets islandwide. Also derived from our primary research, we found that there are some complementary products that the razor-users are most likely to use before, during or after shaving. Diagram 6: Determinants of scanner-delivered samplingWith this information, we have designed a scanner-delivered sampling exercise whereby once any of these 6 items (body lotion, tights, sunblock, deodorant, razors and shaving aids) is purchased, a Veet ® sample will be automatically be presented to the customer. To gain retailer’s agreement and cooperation, a heads-on competition with other razors and shaving aids companies will be eliminated by having these two items as an exception. Only with purchase of other items on top of razors and shaving aids, will the customer be entitled the Veet ® sample.In addition to the scanner-delivered sampling conducted, we will be purchasing retail spaces at Watsons to have a point-of-purchase display at th e storefront of Watsons’ outlets. This will allow us to cast a bigger net to reach and expose our target group ‘The Bladers’ to our campaign should they coincidentally fall out of the sampling determinants during our campaign period. Diagram 7: Point-of-Purchase Display The display will be in line with the sampling exercise, seeking to convey the message of convenience being ‘Stubbles-free in 3 minutes’.Wobblers will be attached to the fixture indicating information including the mobile couponing exercise and contest entry chance. The entire Phase 1 sampling exercise will be held in a 4 months period, with the exception of the featured article on The Sample Store’s blog which can be posted up for the entire campaign. Couponing and redemption exercises will be conducted for a 5 months period. Diagram 8: Phase 1‘Feeling the Stubbles’ timeline 4B. Phase 2: Long-lasting Smoothness Objective: Build brand associations of better hair rem oving effect and experience After exposing our target group to the campaign in Phase 1, Phase ‘Long-lasting Smoothness’ will seek to build brand associations of Veet ® as one that provides a the total hair removing effect and experience. To be in line with that, we will be partnering with Vaseline a brand that is known for its long heritage of body lotions and the effectiveness of hydrating skin, bringing a great boost to both brands when seen as complementary products. Together, we will be offering a tie-in promotion bundle which includes a 400ml Vaseline body lotion and 100ml Veet ® Hair Removal Cream.Diagram 9: Vaseline and Veet ® bundle Pricing of the bundle will be at $15. 90, strategically seeking it to be lower than a separate purchase of either items and also importantly be lower than that of a combined purchase of razors or razor refills and Vaseline body lotion altogether. Based on the respondents of Phase 1, we will be deploying a closed-loop marketing tactic whereby we will be sending text messages to the people who redeemed our coupon in Phase 1 to inform them of the tie-in promotion.Similar to the point-of purchase display in Phase 1, we will be purchasing retail spaces at Watsons to have a point-of-purchase display at the storefront of Watsons’ outlets in addition to the closed-loop marketing text messaging. This will allow us to cast a bigger net to build brand associations of a total hair removing effect and experience to our target group ‘The Bladers’ should they not be in time to redeem our coupons during our couponing period. The same point-of-purchase fixture will be used from the previous occasion to lower costs.Wobblers will be attached to the fixture will be changed now to indicating information Diagram 10:Bundle Point-of-Purchase Display including the 15 percent savings with the special bundle pricing drawing comparison with its usual price, reinforcement of a total experience of long-lasting smoo thness and a contest entry chance. Bundle packages will also be concurrently placed on Vaseline’s shelves. Cards regarding contest information will be slotted in the bundles. The entire Phase 2 tie-in promotion will be held in a 4 months period after the sampling and couponing exercise of Phase 1.Diagram 11: Phase 2‘Long-lasting Smoothness’ timeline 4C. Phase 3: The Veet ® Contest Objective: Drive trial and traffic to Veet ® Singapore Facebook page. Build brand excitement and buzz Phase 3 of the campaign will act as a overlay campaign to both Phase 1 and Phase 2. To effectively drive product trial and building brand excitement, a Veet ® Singapore Facebook fanpage will be set up as currently Veet ® do not have any adoption of social media locally. Diagram 12: Contest Card SketchWhen the recipients of the samples make a purchase using the mobile coupon in Phase 1, purchase a bundle in Phase 2 or making a regular purchase after the 2 phases, the retailer wil l be handing out contest cards for every purchase. On the flipside of the contest card, it will visibly tell recipients that they have won one chance to ‘The Veet ® Contest’ by entering the scratch code on the contest card on Veet ® Singapore’s Facebook fanpage. Every additional purchase will entitle them an additional chance in becoming the grand winners of the contest.Diagram 13: Veet ® Singapore Facebook fanpage In addition, by liking Veet ® ’s page will entitle the contest participants 5 more winning chances to the contest. The top 3 winners of the contest will walk away with a $500 Watsons Gift Vouchers each and there will also be 5 winners who will walk away with a year’s supply of Veet ® hair removal cream as consolation prizes. Such information will also be detailed on the Facebook fanpage. At the end of the entire contest, announcement of contest winners will also be conducted via the Facebook fanpage.Phase 3 will be held as a sup porting role in the entire 12 months period, concurrently with Phase 1 and 2. Diagram 14: Phase 3‘The Veet ® Contest’ timeline Section Five: Conclusion 5A. ROMI and CLV (Appendix 6) Retail price of Veet ® hair removal cream is at S$10. Our profit margin for the product is at 40 percent or S$4. We will take annual discount rate to be at 12 percent and this will translate to 1 percent monthly discount rate. We are looking at a three tiers conversion model with light users purchasing once in two months, medium users once a month and heavy users twice a month. 1. Phase 1The sampling exercise overlay with couponing will see an estimated 40 percent conversion rate in total out of the sample/coupon given out over the four months. Of the 12,500 potential converts per month, we will be looking at 4 percent becoming heavy users, 16 percent medium users and 80 percent light users. This will transit to a monthly profit of S$32,000 but a negative return of marketing investment ( ROMI) of 56 percent. However, we are projecting a relatively high constant retention rate of the converts at 90 percent for heavy users, 85 percent for medium users and 80 percent for light users.Therefore this will give us a positive customer lifetime value (CLV) of 106 percent. 2. Phase 2 Our tie-in promotion with a moisturizer brand will see a conversion rate of 20 percent. However we foresee that three-quarter of them will be those who used the coupon in Phase 1 and are returning customers. Therefore we are looking at 1,560 new converts per month from the tie-in promotion. Although we will have a negative ROMI of 53 percent in this phase, we will be looking at the same retention rate for all three conversion segment hence getting a positive CLV of 124 percent. . Phase 3 The Veet ® contest will run from the start to the end of the one year campaign and we are expecting purely new converts (not from Phase 1 and 2) only from those who picked up a contest form from our POP at our partner retailers. Since we foresee that a percentage of them would be purchasing for the contest, we lowered their retention rate to 80 percent, 60 percent and 40 percent for the heavy, medium and light converts respectively.Given that our main intention of the contest is to create hype for the campaign and rewarding the real converts who purchase through Phase 1 and 2, we are expecting to see only 310 converts per month which will transit to a slightly positive ROMI of 5. 3 percent and only 25 percent in CLV. 4. Overall The overall campaign will see a conversion of 14,730 users per month and a total of close to 60,000 converts throughout the full one year campaign. Although we will be getting a negative overall ROMI of 55 percent and a slightly high average acquisition cost of S$5. 74 we will be achieving a strong CLV of 107 percent. . Best and Worst Case The best case scenario will see us having 25 percent more conversions from Phase 1, 50 percent more from Phase 2 and Phase 3 an d this will increase the ROMI to -44 percent and CLV to 162 percent.As for the worst case scenario, it will be the reverse having 25 percent lesser in conversions for Phase 1 and 50 percent lesser for Phase 2 and 3 will see us having a negative CLV for both Phase 2 and 3 but an overall CLV of 66 percent. ROMI will stand at negative 64 percent. 5B. Evaluation of Campaign The success of our campaign will depend on meeting our pre-set objectives. To have 40 percent coupon redemption among all who received our sample and coupon * To collect a consumer database from our couponing system for Veet ® ’s future promotional campaigns We can easily track this by tabulating the number of request for the mobile coupons. As the distribution of the samples with the coupons are highly targeted at ‘The Bladers’, we can foresee near to 100 percent of the mobile coupon being redeemed by our target segment. As for the database, when our consumer sends in a message requesting for t he mobile coupon, we would locked in their numbers and consolidate it into a database.This database will be straightaway put to use in Phase 2 of our campaign where we will send them a message informing about the tie-in promotion being offered in our partner retailers. * To achieve 20 percent of our target segment purchasing our tie-in promotion * To see 30 percent of the ‘The Bladers’ joining our contest The numbers for these two objectives can be tracked when our target segment sign up for the contest. When entering the contest on Facebook, they will be asked a simple question regarding when they were first exposed to the product.If they choose either through the tie-in promotion or through the sample with coupon distributed, we would know that they are our target segment ‘The Bladders’. As the contest card comes with a unique code for entering into the contest, a consolidation of the unique codes keyed in for each Phase of the campaign will indicate to u s the number of our target segment who participated in the online contest. * To see 40 percent of ‘The Bladers’ being exposed to our campaign The number of samples given out, coupons redeem and contest details will give us a rough estimate to how many of our targeted segment was in face exposed to our campaign.Appendix Appendix 1: Questionnaire Done Through Online Medium S/N| | Options| 1| Have you heard about the brand Veet ®? | Yes No| 2| Veet ® is product that| ShampooBody WashHair Removal CreamHand LotionNail Protection CreamFeminine Wash | 3| In the last 12 months, have you done any hair removing procedures? | Yes (Go to Qns 5)No (Go to Qns 4)| 4| Will you consider starting removing body hair in the next 3 to 6 months time? | Yes NoMaybe| 5| Which of the following hair removing method do you use dominantly? Razor blade (Go to Qns 6)Hair removal cream Wax Strips (Go to Qns 6)Saloon (Go to Qns 6)Others (Pls Specify: ______________)| 6| What is your reason for usi ng the particular hair removing method? | (Open ended answer)| 7| Given an attractive promotion, would you consider using Veet ® to remove body hair in the next 3 to 12 months? | YesNo (Go to Qns 8)Maybe(Go to Qns 8)|8| What is your reason for not considering using Veet ® to remove body hair? | (Open ended answer)| About Yourselves| | Age| 11 – 1515- 2021 – 2526 – 3031 – 3536 – 4041 – 4546 – 5051 – 55| | Occupation| (Open ended answer)| Amount of time spent on personal grooming daily (Weekday)| | | Amount of time spent on personal grooming daily (Weekend)| | | Amount of money spent on personal grooming monthly| | | Where do you usually purchase personal grooming products? | NTUCGuidanceWatsonVenusProvision ShopsGiantShop and SaveThe Market PlaceOthers (Pls Specify:________________)| | What are some products that you would usually purchase with hair removal product? | (open ended answers)| Appendix 2: Descriptive Survey Resu lts (Important insights) – Total Number of Respondents: 30 Appendix 2A: Graph Showing Awareness Level of Veet Hair Removal Cream 1.Have you heard of Veet Hair Removal Cream? Appendix 2B: Graph Showing market doing hair removal 2. Have you done hair removal before? Appendix 2C: Graph Showing Type of Hair Removal Method Used by Women 3. (For the 82% of women who have removed hair before) which type of hair removal method do you use? Appendix 2D: Graph Showing Percentage of Non-Users on Whether They Will Ever Do Hair Removal 4. Do you think you will ever do hair removal in the next three to six months period? Appendix 2E: Graph Showing Percentage of Razor Users on Whether They Will Use Veet 5. For current razor users) Will you use try using Veet hair removal cream? Appendix 2F: Summary of Reasons of Current Razor Users for Not Wanting to Try Veet 6. (For those who are unlikely to try Veet hair removal cream in Q5) Why not? * Inconvenient (Most responses) * I am unsure of the eff ects of using cream * May not remove all the hair as effectively as razors * Using cream makes my skin dry * More expensive * I am used to using razors already Appendix 3: Segmentation Map of the Women’s Depilatories Market in SingaporeAppendix 4: Graph Showing How ‘The Bladers’ Will Move Up the Hierarchy of Marketing Communication Effects (HEM) Appendix 5: Budget Allocation Appendix 6: ROMI and CLV Bibliography Veet Hair Removal Cream Review, retrieved on 19 October 2010, retrieved from http://www. reviewcentre. com/reviews74276. html Veet Bladeless Razor Review, retrieved on 19 October 2010, retrieved from http://www. viewpoints. com/Veet-Rasera-Bladeless-Razor-reviews Depilatory Industry Overview in Singapore, Euromonitor International: Country Sector Briefting, June 2010, retrieved on 22 October 2010